Publica is revolutionizing the Connected TV (CTV) advertising landscape by delivering a seamless TV-like experience to streaming audiences. Their innovative platform connects Supply-Side Platforms (SSPs) to exclusive CTV inventory, enhancing publisher yields and facilitating direct demand management, from creative uploads to campaign targeting. Publica offers a comprehensive view of CTV data, encompassing revenue, auctions, bidders, and audience behavior.
Renowned for their advanced CTV ad breaks and unified auction capabilities, Publica has garnered praise from industry leaders like Samsung Ads for their contribution to growing streaming advertising revenues. Their technology not only identifies but also rectifies errors in real-time, ensuring unmatched delivery rates and revenue performance.
Publica’s CTV Header Bidding solution is a testament to their rapid product deployment, allowing publishers to build audience-centric monetization strategies. By enabling demand from multiple platforms to compete in a unified auction, they’ve eliminated waterfall latency, increased bid density, and boosted overall yield.
Their partnership with LiveRamp further enhances their offering, providing secure and integrated access to additional capabilities. Publica’s approach to CTV monetization is already considered a game-changer, and their continued innovation positions them as a key player in the future of CTV advertising.
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What is Publica?
Publica is a company that stands at the forefront of the streaming economy, transforming CTV advertising by delivering TV-like experiences to streaming audiences and connecting SSPs to unique CTV inventory.
How does Publica transform CTV advertising?
Publica increases publisher yields by setting up direct demand and handling everything from uploading creatives to targeting campaigns, providing a single access point to all CTV data.
What are the benefits of using Publica’s platform?
Benefits include advanced CTV ad breaks, a unified auction for increased revenue, and real-time error identification and automatic fixes, leading to unmatched delivery rates and revenue performances.
What technology does Publica offer to publishers?
Publica offers a CTV Header Bidding solution, enabling publishers to ship products faster and build an Audience-centric monetization strategy.
How does Publica’s technology assist advertisers?
Publica’s platform provides automation to prevent ad inundation, allowing more programmatic buyers access to premium video inventory.
