Brand Safety Audit is a specialized GPT tailored to the needs of public relations, marketing, and internal communications sectors, offering comprehensive risk analyses to refine messaging strategies.
This tool is designed to provide a thorough understanding of potential challenges and negative impacts on a brand, addressing global and cultural differences, legal issues, ethical considerations, and economic implications.
It supports the creation of audit reports and evaluates campaigns for potential risks, examining content, images, or ideas to determine potential misinterpretations across different countries or communities. Additionally, it can identify personas that might be offended by or dislike a promoted campaign.
In influencer marketing, the tool predicts potential harm to the brand when considering collaborations with specific creators, influencers, websites, or channels.
Furthermore, Brand Safety Audit offers self-evaluation guides for campaigns and analyzes attached files or images for potential risks.
Overall, Brand Safety Audit aims to enhance brand communication strategies by predicting negative consequences and providing suggestions for improvement, thereby making them more effective and risk-averse.
