Qualifyed’s AI Predictive Audiences tool uses machine learning and artificial intelligence to help businesses target and convert cold prospects into customers by identifying audiences who share similar characteristics with existing customers.
The tool ingests a file of 1st party data of US consumers, runs these seed files against marketing databases including credit bureaus to pre-score 96% of US adults on their likelihood to convert before they even hear of the business.
These attributes are mostly offline data attributes, cookie-less, and immune to any future changes of third-party cookies. Qualifyed then applies the machine learning algorithmic model of existing customers to pre-score different US populations.
More details about Qualifyed.AI – Lookalike Audiences
What is Qualifyed.AI?
Qualifyed.AI is a technology that uses artificial intelligence and machine learning to help businesses identify and target potential customers who have similar traits to their existing customers.
How are new audiences ingested into an ad account?
New audiences are ingested into an ad account through LiveRamp, which serves as a mediator. The pre-scored audience is converted into a hashed email list, which is then ingested into a business’s ad account for highly targeted campaigns.
What impact did iOS 14.5 privacy changes have on lookalike audiences?
With the iOS 14.5 privacy changes, lookalike audiences in Facebook/Meta Ads became almost worthless due to reduced tracking capabilities which led to less accurate models. Qualifyed.AI, however, uses 1st party data in its models, making it immune to these changes.
Why is the term ‘AI’ considered a buzz word on Qualifyed?
AI is considered a buzz word on Qualifyed.AI because the term is often overused without much clarity about how exactly it is implemented or the benefits it provides. Qualifyed.AI distinguishes itself by explicitly using AI in a way that offers tangible benefits – namely, in its predictive audience identification and targeting.
