iStory is an interactive storytelling tool designed to enhance the effectiveness of digital marketing campaigns. The tool integrates voice and AI, rich media, and analytics to create unique experiences for content creators, allowing audiences to engage online in their own way and choose the path of the story. With all the bombardment of banner ads, eBlasts, and social media posts in the digital ecosystem, creators need a new way to break through the clutter and speak to their audience directly.
iStory allows creators to achieve this by enabling them to track the effectiveness of every stage of their story and learn how people interact on a deeper level. The platform offers a user-friendly interface that is entirely customizable, providing an alternative to coding. It also offers a range of pricing options, starting with a 90-Day free trial for users who want to test the tool’s capabilities before committing to a plan, and upgradable options that include custom analytics and team access.
iStory’s creators claim that interactive video ads can increase lift in time spent with the ad by 47%, purchase intent by 32% and that voice interaction is more memorable, making it a powerful tool in the future of marketing. Users have left positive testimonials, showing that iStory has the potential to change the game across several sectors, including content creation, social media, marketing, and EdTech.
More details about iStory
What is the impact of voice interaction with iStory?
Voice interaction with iStory has been shown to significantly enhance the overall impact of the content. It can increase lift in time spent with the ad by 47%, and make it 32% more memorable. In concurrent runs with non-interactive content, voice results in 30% more impact, and it has a 9x higher impact on purchase intent.
Are voice interactive ads more effective with iStory?
Yes, iStory’s voice-interactive ads can increase the time users spend with the ad by 47% and are 32% more memorable, thereby making them more effective compared to traditional digital ads.
How user-friendly is iStory for beginners?
iStory boasts a user-friendly interface that is fully customizable. It has been developed as an alternative to coding and is designed to be intuitive and accessible, even for beginners.
Can teams use iStory collectively?
Yes, iStory does have a feature that allows for team access. This, however, is only available in their customizable plan and not in the free trial or regular monthly plan.
