Brand24 is a sophisticated social listening tool powered by AI, offering real-time access to mentions and insights across an array of platforms including social media, news, blogs, videos, forums, podcasts, and reviews.
Tailored for agencies, marketers, PR professionals, and SaaS companies, this tool empowers users to monitor their brand’s online presence across over 25 million sources, while also tracking reach and gauging brand awareness.
By generating comprehensive reports derived from tracked data, users can evaluate and refine their PR coverage and marketing strategies. The platform additionally offers sentiment analysis, allowing users to categorize mentions as positive, negative, or neutral.
Automated reporting streamlines the sharing of insights within teams, while access to customer insights aids in understanding preferences and making informed, data-driven business decisions.
Furthermore, users can track hashtags, identify influencers, and assess the impact of hashtag campaigns in terms of reach and engagement. Brand24 also encompasses features for online reputation management, market research, gathering customer feedback, and conducting competitive analysis.
More details about Brand24
Does Brand24 facilitate tracking of influencers?
Yes, Brand24 enables tracking of influencers and provides metrics to assess their potential impact on the brand’s reach, as well as identifying potential collaboration opportunities.
How does Brand24 monitor a brand’s online presence?
Brand24 monitors a brand’s online presence by continuously scanning over 25 million sources in real-time. It collects data on brand mentions and interactions across various platforms, offering users detailed insights and metrics.
In what way does Brand24 contribute to data-driven business decisions?
Brand24 supports data-driven decision-making by gathering and analyzing data on brand mentions, interactions, and sentiments across different platforms. Users can leverage these insights to better understand their audience, make informed strategic choices, and align their business objectives effectively.
Can Brand24 be utilized to measure the impact of hashtag campaigns?
Certainly, Brand24 is equipped to measure the impact of hashtag campaigns. Users can track various hashtags, monitor the reach, and volume of mentions associated with the tracked hashtags, aiding in evaluating the effectiveness of their campaigns.
