Aitana Lopez is a virtual sensation brought to life by AI, renowned for her vibrant and compassionate personality that resonates throughout her social media presence. She is celebrated for sharing her fitness adventures, affiliating with major brands like Olaplex, Brandy Melville Spain, and Intimissimi, highlighting the successful integration of AI creativity with influencer marketing. With over 300,000 followers on Instagram, 10,000 followers on X (formerly Twitter), and an additional 6,000 followers on TikTok, her reach is substantial. Notably, she boasts an impressive Favikon influence score of 65 out of 100 on Instagram, a remarkable achievement for an AI-based virtual influencer.
Aitana Lopez creator, Ruben Cruz, succeeded in reproducing a character worthy of the real thing, showing her veins right down to the grains of her skin. He was inspired by the “physical trends” of the moment to create a fitness influencer. On his Instagram, we can see that, just like a real person, she can be found in places such as airports, on the street, or working out. Her flawless appearance comes with drawbacks, contributing to unrealistic beauty standards that can negatively impact the self-esteem of impressionable young followers.
The rise of virtual influencers like fit_aitana poses potential challenges for real influencers, as brands may favor the controlled nature of virtual personas over authentic human influencers, thereby reshaping the dynamics of the industry. Furthermore, the utilization of virtual influencers raises concerns regarding transparency and ethics. The lack of clarity regarding the creators and controllers of these digital personas could lead to distrust and ethical dilemmas, undermining their credibility and impact.
Fit_aitana’s success has also inspired other virtual influencers in India. Her popularity has led to collaborations with global fashion brands like Tommy Hilfiger and Dolce & Gabbana, and she has participated in Metaverse fashion shows. As the virtual influencer space continues to evolve, fit_aitana’s impact on the industry is undeniable, and her influence will likely be felt for years to come.
