B2Metric IQ Analytics is a smart personalization and marketing intelligence platform that leverages advanced analytics and AI-powered insights to help improve business performance. The platform provides self-service behavior insight tool that gives insights on how to increase customer retention through real-time data analysis of complex customer digital journeys. B2Metric IQ Analytics provides a 85% predictive accuracy rate for decision making by marketing and product teams.
The platform offers a simple AI-based predictive analytics solution for marketing, growth and product teams. B2Metric IQ Analytics equips growth and marketing teams to make smarter decisions through flexible reporting and personalizes marketing messages through integration with Facebook and Google Ads. The platform offers a Behavioral graph to enable businesses to understand customer journeys, implement performance optimization and deliver better marketing experiences to drive business.
B2Metric IQ Analytics also provides cohort analysis to analyze primary differences in cohort behaviors that affect conversion, churn, and retention.The platform offers predictive models that provide insights into subscriber or churn predictions and personal product recommendation to increase conversion.
B2Metric IQ Analytics can be integrated with various data resources and marketing automation platforms such as MailChimp, Zoho, and One Signal, offering a one-dashboard solution for all data resources. The platform has received positive testimonials from notable companies across industries such as Mynet, AktifBank, AkSİgorta, MetLife, Tofas, leading Energy and Utilities Industry Company, Gain, and Bilyoner.
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How does B2metric IQ Analytics help to improve business performance?
B2Metric IQ Analytics improves business performance by providing actionable insights on customer retention, enabling marketing and product teams to make informed decisions with 85% predictive accuracy. It also helps in personalizing marketing messages through integration with Facebook and Google Ads.
What is the function of the Behavioral graph in B2metric IQ Analytics?
The Behavioral graph in B2Metric IQ Analytics enables businesses to understand complicated customer journeys. It uses marketing intelligence to build easier and faster, optimize marketing experiences to drive business and it provides insight to implement performance optimization.
How can B2metric IQ Analytics be used by cross-functional teams?
B2Metric IQ Analytics is designed to be used by cross-functional teams. It promotes data collaboration, which is key to building a fast-paced, data-informed culture within a company. It’s a platform for marketing, growth, and product teams to make smarter, data-driven decisions.
Can B2metric IQ Analytics integrate with other marketing platforms?
Yes, B2Metric IQ Analytics can integrate with various data resources and marketing automation platforms such as MailChimp, Zoho, and One Signal. This provides a single-dashboard solution for all data resources.
How does B2metric IQ Analytics help in product recommendation?
B2Metric IQ Analytics helps in product recommendation by using predictive models to provide personalized product recommendations. This, in turn, helps to increase conversion rates, as customers are offered products most suited to their preferences and needs.
