CB of Casas Bahia is a popular virtual influencer representing one of Brazil’s largest retail brands, Casas Bahia. Originally known as Bahianinho, this character has evolved from a 2D child mascot to a 3D teenage influencer. CB’s transformation in 2020 brought a fresh, modern look that resonates with younger audiences. Today, CB engages with over 10 million followers across various social media platforms.
CB’s content is a mix of fun, creativity, and cultural pride. He shares posts about gaming, pop culture, and sustainability, reflecting his vibrant personality. CB’s ability to interact with followers in real-time makes him a beloved figure in the digital space. His posts often include recreations of popular memes and tributes to anime characters, keeping his audience entertained and engaged.
| Category | Details |
|---|---|
| Name | CB of Casas Bahia |
| Original Name | Bahianinho |
| First Appearance | June 27, 2017 |
| Nationality | Brazilian |
| Age | Teenager (previously a child) |
| Passions | Games, sustainability, youth culture, exploring Brazil |
| Personality | Fun, vibrant, welcoming, engaging |
| Social Media | Active on various platforms, over 10 million followers |
| Role | Virtual influencer and brand mascot for Casas Bahia |
| Signature Look | Pirate hat |
| Content Style | Memes, anime characters, sustainability and diversity topics, client interaction |
One of the key strengths of CB is his deep connection with Brazilian culture. He frequently explores and celebrates the diverse subcultures of Brazil, making him relatable to a wide audience. This cultural connection, combined with his engaging content, has made CB a significant figure in the world of virtual influencers. His presence helps Casas Bahia maintain a strong, relatable brand image.
CB plays a crucial role in marketing and customer engagement for Casas Bahia. He participates in campaigns, promotes sustainability and diversity, and helps solve customer issues. CB’s innovative use of AI and his ability to connect with people on a personal level make him an invaluable asset to the brand.
