Imma, also known as @imma.gram, is the first AI influencer and model in Japan, created by Aww Inc. She made her debut on July 12, 2018, and has since gained a significant following on social media platforms. Imma is known for her distinctive bubblegum-pink bob hairstyle and her fashion sense, which has led to collaborations with top brands such as Dior, Porsche Japan, Amazon, Nike, Puma, Valentino, and more.
Imma’s social media presence is characterized by her exploration of Tokyo, posing with other influencers, and sharing videos of her digital dog Einstein. She also discusses issues like gender, race, and climate change, showcasing her curiosity about the world and her desire to learn from human culture. Her unique style and engaging content have made her a popular figure in the influencer marketing space, with over 388,000 followers on Instagram.
Imma’s rise to fame is a testament to the growing trend of AI influencers in the digital landscape. These virtual influencers can perform tasks and promotional activities for brands 24/7 without cultural or language barriers, making them an attractive option for companies looking to expand their reach. The potential for AI influencers to scale and adapt to different demographics and markets is significant, and Imma’s success is a prime example of this.
Imma’s journey is not limited to her fashion and lifestyle content. She has also been involved in various high-profile events, such as the closing ceremony for the 2020 Tokyo Paralympic Games. Her versatility and adaptability have made her a valuable asset for brands looking to connect with consumers in innovative ways. As AI influencers continue to evolve and become more sophisticated, it will be interesting to see how Imma and others in this space shape the future of influencer marketing.
