Kyraonig, also known as Kyra, is India’s first virtual influencer, created by FUTR Studios. She was launched in January 2022 and has since gained significant popularity, with over 241,000 followers on Instagram. Kyra is a 21-year-old CGI model who enjoys travel, modeling, and lifestyle content. Her virtual presence has been featured on the digital cover of Travel and Leisure, India, and she has partnered with top brands like Amazon Prime Video, boAt, and John Jacobs.
Kyra’s rise to fame is a testament to the growing trend of AI influencers in the digital landscape. These virtual influencers can perform tasks and promotional activities for brands 24/7 without cultural or language barriers, making them an attractive option for companies looking to expand their reach. Kyra’s versatility and adaptability have made her a valuable asset for brands looking to connect with consumers in innovative ways.
Kyra’s creators are working on enhancing her AI capabilities, including the ability to interact with her followers. Currently, she lacks this ability, but her team is developing a Large Language Model Powered AI to give her the ability to talk and respond to her fans. This development will further solidify her position as a leading virtual influencer in the industry.
Kyra’s success has also inspired other virtual influencers in India. Her popularity has led to collaborations with global fashion brands like Tommy Hilfiger and Dolce & Gabbana, and she has participated in Metaverse fashion shows. As the virtual influencer space continues to evolve, Kyra’s impact on the industry is undeniable, and her influence will likely be felt for years to come.
