Persana AI is an AI tool that enables businesses to enhance their sales productivity by identifying qualified leads, extracting customer insights, and sending personalized outreach at scale.
The tool builds holistic customer profiles by leveraging historical email campaign data, CRM and internal data, and publicly available data points. This fine-tuned model of Persana AI is meant for the sales team to help them focus on selling and not doing cumbersome tasks.Persana AI’s hyperpersonalized AI technology allows businesses to identify the most promising prospects and ripe opportunities, thus helping the sales team to maximize their productivity.
The tool notifies the team faster whenever there is an intent signal-like when a lead visits the company website or gets funding, thus allowing businesses to convert them at the right time.
More details about Persana AI
How can Persana AI support businesses looking to enhance their sales productivity?
Persana AI supports businesses looking to enhance their sales productivity by providing a comprehensive suite of AI-powered tools. These include real-time notifications for intent signals, the ability to consolidate data from various sales tools, and a data-driven personalization feature for optimized outreach.
What is hyperpersonalized AI technology and how does Persana AI utilize it?
Hyperpersonalized AI technology refers to an advanced form of customization, where AI uses large amounts of data to deliver individualized messages or recommendations to users. Persana AI utilizes this technology to identify the most promising prospects and create opportunities for the sales team, offering personalized outreach at scale.
How does Persana AI assist in personalizing outreach?
Persana AI assists in personalizing outreach by creating comprehensive customer profiles from diverse data sources. This data-driven personalization enables businesses to deliver highly targeted, relevant messages at scale, significantly improving engagement and conversion rates.
What components make up the holistic customer profiles created by Persana AI?
The holistic customer profiles created by Persana AI are formed from a comprehensive mix of data sources. These include historical email campaign data, CRM and internal data, and publicly available data points, all of which are combined to generate a detailed understanding of the customer.
