Neurons’ Predict is a powerful AI solution designed to simulate consumer attention on visual assets such as images and videos. With Predict, companies can pre-test and optimize their visuals with high accuracy. By using predictive AI, companies can measure attention and engagement, and optimize their creatives for maximum performance.
Predict is trusted by some of the world’s biggest brands to increase conversions, improve creative performance, and boost brand awareness. It works by analyzing user responses to creatives, understanding how customers respond to visuals, and taking the guesswork out of design processes.
With Predict, companies can maximize creative impact and ensure that creatives deliver the desired results. Predict is integrated with popular tools such as Figma, Chrome, and Adobe XD, and is backed by more than 20 years of applied neuroscience experience. It can help companies increase CTR, engagement, and conversions with data-driven design. Companies can also use Predict to pre-test creatives and compare them to industry benchmarks.
More details about Predict
How can Predict increase online sales and in-store sales?
Predict can increase both online and in-store sales by enabling businesses to create enticing packaging and in-store designs. By predicting consumer attention and optimizing visual assets accordingly, companies can create more powerful images and videos that can contribute to improving sales as well as enhancing brand strength.
What is neuromarketing and how does Predict leverage it?
Neuromarketing is a field that applies neuroscience to marketing, studying consumer’s sensorimotor, cognitive and affective responses to marketing stimuli. Predict utilizes this by employing its AI and vast datasets developed from eye-tracking and brain responses to predict consumer behavior. By predicting consumer attention on visual assets and optimizing them based on these insights, Predict leverages neuromarketing principles to boost performance and increase conversions.
How can Predict pre-test and optimize images and video content?
Predict’s advanced AI models can attest consumer response to images and video content even before they are broadcast. In effect, Predict uses its vast database to ‘predict’ how a consumer might react to a particular image or video and provides insights into where attention may be highest. Using these insights, companies can make necessary modifications and optimizations to their content before it is used in running campaigns.
How can Predict improve a company’s advertising expertise with heatmaps and cognitive scores?
Predict aids companies in enhancing their advertising expertise by providing them with heatmaps and cognitive scores. Heatmaps pinpoint areas in a visual that attract the most attention and cognitive scores give a measure of the overall cognitive impact of a visual. Both these tools taken together offer a robust analysis of how a creative is likely to perform, enabling companies to make informed decisions in their advertising strategy.
Can Predict optimize creatives and assets for both ads and websites?
Yes, Predict can optimize creatives and assets for both ads and websites. Its AI models can simulate consumer attention and predict engagement regardless of the context, making it a versatile tool for boosting conversions and improving creative performance across different platforms.
