Sojern is a travel marketing platform that specializes in providing comprehensive solutions for the travel industry. With a focus on leveraging first-party data, Sojern offers hotel marketers real-time value in their advertising efforts. The platform’s always-on marketing strategy is detailed in “The Destination Marketer’s Guide to Always-On Marketing,” which emphasizes the importance of understanding the interconnected nature of travel businesses and utilizing data to drive marketing decisions.
Sojern’s AI technology, developed by a team with extensive travel experience, enables travel marketers to target, attract, convert, and engage travelers throughout their planning and booking journey. The platform’s AI-powered audiences give marketers a strategic advantage by optimizing marketing investments and targeting the right customer segments. Additionally, Sojern’s Travel Marketing Platform enhances the guest experience by engaging travelers before, during, and after their hotel stay, optimizing booking value for hotels.
The platform’s suite of software and services, backed by cutting-edge technology, provides unparalleled traveler insight, intelligent audiences, multichannel activation and optimization, and guest experience solutions. By targeting ideal travelers with precision and efficiency, Sojern helps forge better connections between travelers and the market, offering insights into traveler buying behavior and the tools to put that knowledge to work effectively.
For those interested in staying updated on travel news and insights, Sojern invites individuals to sign up for the latest updates. Overall, Sojern stands out as a dedicated partner for the travel industry, aiming to solve marketing problems with a deep understanding of traveler behavior and a commitment to using data and technology to benefit its clients.
