20+ Best Tools for Marketers & Businesses (2023)

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I like to try new products and services, and I’ve experimented with many over the years. My curiosity, open-mindedness, and willingness have led me to the top-rated tools I use today.

The tools below are excellent for bloggers, YouTubers, social media marketers, digital nomads, entrepreneurs, freelancers, and small business owners. They help me and others to grow revenues, operate lean businesses, build relationships, and automate, and they’ll do the same for you.



WordPress is a free and open-sourced website/blogging software designed for everyone. It emphasizes accessibility, performance, security, and user-friendliness. WordPress powers a third of websites globally, including this website. Most hosting companies offer quick WordPress installations to get up and running fast. Learn more about WordPress.


ProWritingAid is a writing assistant and enhancement app that improves English grammar, punctuation, and spelling. Get started with the free ProWritingAid browser extension.

Capitalize My Title

Capitalize My Title is an online tool that automatically capitalizes titles according to the appropriate capitalization rules. It is commonly used for writing headlines, blog post titles, email subject lines, and other similar content. Use it for free.



GetResponse is an all-in-one digital marketing platform offering email marketing, landing pages, website builders, conversion funnels, webinars, opt-in forms, push notifications, live chats, and marketing automation tools. GetResponse outperforms ConvertKit, Mailchimp, Campaign Monitor, and Brevo. Sign up for free.

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Systeme is a complete digital platform offering website and funnel building, email marketing, sales automation, membership site creation, affiliate management, and more. Systeme is an excellent, budget-friendly alternative to ClickFunnels, Karta, Kajabi, and Builderall. Sign up for free.


MailerLite provides robust email marketing features, including email automation, subscriber forms, auto resend, click maps, reporting, websites, landing pages, and more. MailierLite excels over Constant Contact, Aweber, Moosend, and ActiveCampaign. Sign up for free.


Semrush is a powerful and versatile digital analytics platform for online marketers. It features SEO, PPC, social media, content, keyword, competition, and video advertising research tools. I prefer Semrush to Ahrefs, Similarweb, MOZ, and Ubersuggest. Sign up for free.


Bitly’s link management platform allows users to shorten, create, share, track, and analyze their links. Get started for free. Alternatively, try TinyURL.


Google offers many free digital marketing and business tools for SMBs and enterprises, including Google Marketing Platform, Google Analytics, Google Ads, PageSpeed Insights, Google Search Console, and Google Meet.



SiteGround is a leading web hosting company with millions of customers. It offers shared and cloud hosting, dedicated servers, domain services, and more. SiteGround is technically superior and more efficient than A2Hosting, HostGator, and GoDaddy. Explore SiteGround’s features, plans, and pricing.


Hostinger provides excellent hosting and domain names at super affordable prices. It maintains an excellent rating on Trustpilot, and customers love it. Hostinger is a terrific alternative to Namecheap, Domain.com, and DreamHost. Learn about Hostinger’s features, plans, and pricing.

Better Uptime

Better Uptime notifies you when your website goes down. Simple. Create a free account to monitor and manage your website.

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TubeBuddy is a top-rated YouTube tool and browser extension for channel management, keyword and tag research, video SEO, competitor insights, bulk processing, marketing, and more. Get started with TubeBuddy’s free browser extension.


VidIQ is a robust tool that helps YouTubers and marketers grow their presence and brand on YouTube. It provides several tools for keyword research, SEO, competitor analysis, analytics, and more. Get started with VidIQ’s free browser plugin.


Shopify is a commerce platform that allows anyone to quickly sell online, at a retail location, and everywhere. Extend your store to social media, use free tools, and install third-party apps to improve customer experiences. Shopify is widely preferred to Wix, Squarespace, and WooCommerce. Start your free trial.


Pixlr is an online photo editing and graphic design tool. It provides basic and advanced editing options, such as cropping, resizing, rotating, adjusting colors and contrast, retouching, adding text, and more. Users can also apply creative filters, overlays, and borders to add artistic elements to their images. Pixlr is the best alternative to Canva, Stencil, VistaCreate, Picsart, and Snappa. Start designing for free.


ScreenRec helps you save time and communicate faster with instant private video messages and screenshots. Its toolkit includes a screen recorder, webcam recorder, screen capture, and streaming video recorder. ScreenRec is a fantastic and free Loom alternative. Try it.


Appointlet is an appointment scheduling app. Turn more prospects into customers by letting them book you immediately without costly and inefficient back-and-forth communication. Instead of Calendly, Acuity Scheduling, and vCita, I use Appointlet. Get started for free.

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Tidio is an all-in-one customer service app that improves customer interaction and support. Its live chat widget makes your business available 24/7, while AI-powered chatbots engage your prospects in real time. Get started for free.



Wise helps individuals, businesses, freelancers, and travelers to send, receive, hold, and spend money at the best exchange rates and lowest fees. It offers money transfer services, current accounts, international bank details, and a debit card. Start paying lower fees with Wise.


PayPal is a fast and safe way to process online financial transactions and payments. Users can send, receive, hold, and spend money in multiple currencies. PayPal owns Xoom and Venmo, which also facilitate money transfers. Sign up for free.

*Due to PayPal’s currency conversion fees and exchange rate markups, you’re much better off using Wise for multicurrency transactions.



Coursera offers online courses through partnerships with hundreds of top-ranked universities, including Stanford and Columbia. Learners can take classes, specializations, professional certificates, and degrees. I’ve completed several courses on Coursera and like it more than Udemy. Start learning today.

Shopify Learn

Shopify Learn offers online business and marketing courses to help you build and grow a profitable business. Experienced and successful business owners teach classes. Start learning today.

Google Skillshop

Skillshop is an online learning platform provided by Google that offers various courses and certifications in digital marketing and advertising. Users can also receive certificates. Start learning today.

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