When you’re a FinTech Business and trying to engage with your audience online, it can be extremely difficult trying to think of ideas to write about that can build anticipation amongst your prospective customers. LinkedIn recently published that in order to keep your audience engaged and also to assist with your business’s growth, you should be posting something new daily.
This can be a variety of things such as a business bio, a new image, a video; however, one of the most effective tools when it comes to generating interest in your business are blog posts. This also begs the question though, what should you be writing about?
Why Are Blog Posts So Important?
A blog post gives you the freedom to do lots of things in one place. Firstly, it gives you the opportunity to expand your business’ reach. The way to do this is by utilising keywords. There will be a number of specific keywords and phrases that people type into Google, LinkedIn or other social media platforms when they are looking for a business that does what you do. If you can write a blog post that incorporates those keywords frequently, you will have a better chance of reaching a wider audience and generating more traffic towards your website.
Blog posts also give you room to really sell what your business does. Sure, a logo or a brief bio will give people an inkling to it; however, if they are reading your blog post, you have time to really sell to them. You can talk about your business, its goals and overall ethos. For example, as a FinTech company, chances are you value security, communication and innovation, there is no better place to get those values across than in a blog post.
Finally, blog posts allow you to constantly engage with your customers and colleagues. When you post something online and share it, not only are you providing people with something to read, but you are also giving them a chance to respond to you. It opens up the possibility of communication which will lead to familiarity which will lead to more business.
What Should You Write About
This is a very tough question to answer. On the one hand, your writing should be creative and cover a topic that people haven’t read about yet, which will make them want to click on the post. On the other hand, given the point of blog posts is to engage with a wider audience and the best way to do that is through specific keywords, you can’t write about something so obscure that nobody is ever going to search it.
If you are struggling to think of content that will allow you to engage with your audience in a way that also opens up your business to growth, there are options available to you, such as using Digital Marketing Agencies. These organisations are dedicated to helping your business grow and have generated excellent results in the process. It means that you don’t have to put as much pressure on yourself to think of content ideas and can instead focus on actually running your business. That being said, as a jumping-off point, here are 10 blog content ideas for your FinTech business to get you started.
1. Why Did Your Business Start?
This is a really simple starting point and is an incredibly easy way to get information about yourself and your business out there. Did you see a gap in the market? Are you extremely passionate about the work you do? What are you trying to achieve with your business? Here is the place to say it all.
2. Provide an Industry Timeline
This is a great option when it comes to generating keywords that people are likely to search. Talk about the history of Financial Technology and large milestones in the industry. This will use a lot of terms that people will search for in regards to FinTech; however, it is also a great way to show your knowledge of the industry and discuss how you apply that knowledge to the work you currently do.
3. A Success Story from Your Business
It’s one thing to show that you have knowledge, but your blog posts should also show that you can use that knowledge to deliver results. With their permission, do a write up about a recent client who had an issue and what you and your organisation did to overcome that issue. This is another great place to talk about what your business does well.
4. How Current Affairs Are Affecting Banking
We are living in unprecedented times and so there are certainly blog posts to write about covering how the pandemic is affecting banking. After the pandemic ends there will be other current affairs issues that will affect banking and a post about prospective changes will be searched by many and generate a lot of online traffic.
5. Current Advertising and Marketing Trends for Banks
The internet is used as a frequent means of marketing now; however, depending on what your business does, this will alter the methods used for this marketing. You should discuss trends we are currently seeing or are likely to see in the near future.
6. Cultural Changes in Banking Habits and Their Effects
As new generations start to open bank accounts and manage their money, naturally, there will be changes in attitudes towards banking. Most recently we are seeing this in the rise of remote banking, as more people are happy to handle affairs online rather than in person. What kind of impact could this have on banks? People will be desperate to know and so this is a great topic for you to cover.
7. Start-up Companies Improving and Disrupting Markets
This is a good time to discuss the differences between larger organisations and start-ups. It will give you the chance to go into detail about how start-ups can disrupt the market and what benefits they may bring as well.
8. The Effectiveness of Banking Mergers
In the same vein as the previous topic, when start-ups begin to effectively disrupt the market, larger corporations will often look to merge with them to prevent further disruption. You should talk about instances where such mergers are happening and what this could potentially mean.
9. Technology in Banking and How It Will Impact the Future
Technology is changing a lot about how we live our lives. This applies to household appliances, cars, mobile phones and most importantly, banking. People will be keen to know what further developments are on the horizon that could affect the way they currently do banking.
10. Write About Constant Business Updates
The purpose of your blog is to continuously get people invested in your business so be sure to keep talking about it. If you have any updates then write a blog post about them. If you are continuously producing articles that are current, then you will likely generate frequent readers. This means once you dedicate a blog post to just talking about your business, you will already have an audience waiting to hear all about it.
Constantly coming up with topics to write about and executing those write-ups to a high standard, whilst keeping an eye on whether they are generating the amount of reach that you would like can be very difficult. It may be worth talking to a Digital Marketing Agency such as YouYaa who will be able to provide you with services that will continue to help grow your business.