With a staggering market share exceeding 91.47%, Google undeniably dominates the global search engine landscape. To grasp the scale of its influence, consider this: Google processes over 8.5 billion searches worldwide every single day. This immense volume underscores Google’s profound impact on consumer behavior and the essential role it plays in shaping online marketing strategies.
This article compiles key highlights and insights derived from current Google search statistics, examining user behavior patterns and tracking the platform’s growth trajectory. Let’s delve into the data.
Top Google Search Statistics In 2024
- Google handles approximately 8.5 billion searches daily.
- The Google search engine commands a global market share of over 91.47%.
- In 2023, Google’s total revenue reached $307.4 billion.
- Google processes an average of 6.3 million searches every minute.
- Globally, Google holds 95.37% of the mobile search market and 81.95% of the desktop search market.
- The most frequent search queries on Google in 2023 were “YouTube” and “Facebook.”
- A significant portion, 60%, of all Google search queries originate from the United States.
- In 2023, Google generated over $279.3 billion in advertising revenue through its search service.
- 58% of users aged 25 to 34 utilize Google Voice Search on a daily basis.
- Remarkably, over 90% of all indexed web pages receive zero organic traffic from Google.
Google Search Statistics Worldwide 2024
Google stands as the preeminent search engine globally, maintaining the highest market share in 2024. Below are key statistics that illustrate the scope of Google’s search dominance.
How Many Google Searches Per Day?
Approximately 8.5 billion searches are performed on Google each day.
This translates to:
- Google.com receives around 84.2 billion visits globally every month.
- On average, Google processes 6.3 million searches per minute.
| Time Frame | Total Searches |
|---|---|
| Each second | 99,000 searches |
| Each Minute | 6.3 million searches |
| Each Day | 8.5 billion searches |
| Each Month | 84.2 billion searches |
| Each Year | 3.1 trillion searches |
- An estimated 92.96% of global internet traffic comes from Google Search, Google Images, and Google Maps combined.
- Around 15% of daily searches on Google represent entirely new queries never searched before.
(Source: Statista, Google)
Google Search Market Share of 2024
Google currently holds a commanding market share of 91.47% among all search engines worldwide.
Here’s a comparison of global search engine market shares:
| Search Engine | Market Share |
|---|---|
| 91.47% | |
| Bing | 3.43% |
| Yandex | 1.78% |
| Yahoo | 1.1% |
| Baidu | 0.83% |
| DuckDuckGo | 0.54% |
- This means 9 out of 10 internet users globally prefer Google Search over alternatives.
- The United States contributes the largest share of Google search traffic, accounting for 63.41%.
- A significant 84% of people use Google Search more than three times per day.
Here is a look at Google’s search engine market share over recent years:
| Year | Google Search Engine Market Share |
|---|---|
| 2024 | 91.62% |
| 2023 | 91.54% |
| 2022 | 92.58% |
| 2021 | 91.94% |
| 2020 | 91.38% |
| 2019 | 92.71% |
Most Searched Query On Google In 2024
Currently, “YouTube” stands as the most frequently searched query on Google.
- Globally, “YouTube” and “Facebook” were the top search queries on Google throughout 2023.
- “Weather” ranked fourth, attracting 512.7 million searches each month on average.
Here are the leading Google search queries based on monthly search volume as of 2023:
| Query | Average Monthly Searches (Millions) |
|---|---|
| YouTube | 1,200 |
| 867 | |
| Whatsapp Web | 543.3 |
| Weather | 512.7 |
| 444.7 | |
| Translate | 444.7 |
| Amazon | 388.7 |
| Google Translate | 363.3 |
| Gmail | 363.3 |
| 338 |
Bar chart displaying the most searched queries on Google globally in 2023 by monthly volume, including YouTube, Facebook, and Weather
- Searches including “Near Me” have seen a growth of over 200% since 2021.
- 38.2% of all Google search queries consist of three to four words.
- In 2022, the puzzle game “Wordle” was the most searched term on Google.
Most Frequently Asked Question on Google
In 2023, “Where is my refund” was the most frequently asked question on Google, averaging 15.5 million searches per month.
Let’s look at other top frequently asked questions on Google:
- “How many ounces in a cup” ranked second with 8.6 million monthly searches.
| Most Frequently Asked Question | Average Monthly Searches (Millions) |
|---|---|
| Where is my refund | 15.5 |
| How many ounces in a cup | 8.6 |
| How to calculate bmi | 7.5 |
| Is rihanna pregnant | 5.6 |
| How late is the closest grocery store open | 4.7 |
| What is my ip | 4.1 |
| What is my ip address | 3.1 |
| How to calculate percentage | 2.9 |
(Source: Statista)
Google Search Statistics By Device
Google maintains a dominant 95.37% share of the global mobile search market, while 85.95% of Google searches occur on desktop devices.
| Device | Global Market Share |
|---|---|
| Mobile Devices | 95.37% |
| Desktop Devices | 85.95% |
- Within the United States, mobile devices account for 63% of Google searches.
- Desktop devices contribute 27.03% of Google searches in the United States.
- Approximately 45% of desktop users proceed to their next action within five seconds of searching, compared to 33% on mobile devices.
- On desktop, 25.6% of searches result in no clicks, whereas this figure drops to 17.3% for mobile searches.
- Images are 12.5 times more likely to appear in search results on mobile devices. Conversely, featured snippets and Google Ads are twice as prevalent on desktop search results.
- 76% of smartphone users who search for nearby businesses visit one within a day.
- Over the past two years, mobile searches for “store open near me” queries (e.g., “grocery store open near me”) have increased by 250%.
(Source: Statista, Statista, Semrush, Ahrefs)
Google Voice Search Statistics
Google indicates that nearly 1 in 5 searches are conducted using voice commands. This reflects a significant shift towards the convenience and user-friendliness of voice interaction.
Here are some key voice search statistics:
- Over 500 million people actively use Google Assistant each month.
- 58% of individuals aged 25-34 use voice search daily.
- Half of the population in the U.S. utilizes voice-enabled search features every day.
- Among users of digital assistants, 30.8% prefer Google Assistant.
| Type of AI Assistants | % Of Users Using Them |
|---|---|
| Google Assistant | 30.8% |
| Apple’s Siri | 30.8% |
| Amazon Alexa | 21.4% |
| Microsoft Cortana | 16.2% |
| Other | 0.9% |
- For local “near me” searches, 16% of people opt for voice search.
- The most common uses for voice searches are checking the weather, playing music, and getting news updates.
- Over 20% of searches performed within the Google App utilize voice search functionality.
- The Google Assistant app has surpassed 1 billion installations.
- 52% of voice searches are primarily used for obtaining driving directions.
- 51% of voice searches are mainly used to initiate phone calls or send text messages.
Google Lens Search Statistics
Google Lens is utilized approximately 3,086 times every second.
This makes visual search a significant component of Google’s ecosystem. Google Lens helps users find similar product images, extract text from images, and perform various other visual search tasks.
Let’s examine further statistics related to Google Lens:
- On average, Google Lens is used 8 billion times each month.
- Usage peaked in 2023, with Google Lens being used 12 billion times per month.
- Google Image Search is estimated to have an index containing 136 billion images.
- On Google, 3D images receive nearly 50% more clicks compared to static images.
- Images significantly influence the purchasing decisions of 50% of online shoppers.
- Approximately 15.8% of Google Search Engine Results Pages (SERPs) feature image results.
- Google Lens incorporates text translation capabilities, supporting over 100 languages.
Google Ads Statistics
Leveraging its immense reach, Google Ads has become an indispensable tool for marketers aiming to drive website traffic, generate leads, and boost sales.
19% of users click on a Google ad during their search process.
Let’s explore key highlights concerning Google Ads and related user behavior:
- Google Ads typically deliver a return on investment (ROI) of 700%.
- On average, advertisers generate $8 in profit for every $1 spent on Google Ads (combining search and display ads).
- Global expenditure on search advertising reached $279.3 billion USD.
- In 2023, search advertising spending within the U.S. totaled $105.2 billion.
- The average cost-per-click (CPC) for Google Ads in the U.S. is $6.56 USD.
- In 2023, the most expensive Google Ads keyword cost over $200 per click.
- Throughout 2023, Google removed 5.5 billion ads, suspended 12.7 million advertiser accounts, restricted over 6.9 billion ads, and blocked ads from appearing on 2.1 billion publisher pages due to policy violations.
- The average click-through rate (CTR) for Google Shopping ads is 0.86%.
- The average cost per click (CPC) for Google Ads shopping campaigns across all industries stands at $6.56.
- Google Ads achieve an average shopping conversion rate (CVR) of 1.91% across various industries.
| Metric | Average Rate |
|---|---|
| Click-Through Rate (CTR) | 0.86% |
| Cost per click (CPC) | $6.56 |
| Conversion rate (CVR) | 1.91% |
(Source: Google, Ahrefs, Wordstream)
Google Local Search Statistics
Approximately 46% of all monthly Google searches exhibit local intent.
This highlights the growing importance of Google local search for businesses seeking to attract nearby customers.
Here are key insights into the current state of Google local search:
- 77% of consumers prefer using Google to find information about local businesses.
- There are roughly 97 billion local searches conducted each month globally, averaging about 3.2 billion daily and nearly 37,000 local searches every second.
| Time Frame | Local Searches on Google Worldwide |
|---|---|
| Per Year | 1.16 Trillion |
| Per Month | 97 Billion |
| Per Day | 3.19 Billion |
| Per Hour | 133.2 Million |
| Per Minute | 2.22 Million |
| Per Second | 37,000 |
- Each day, 21% of people in the US use Google to find local businesses.
- Local searches drive approximately 22.6% of total website traffic.
- 78% of local mobile searches performed on Google lead to offline purchases.
- In 2022, global Google Maps searches for ‘shopping near me’ increased by over 100%.
- As far back as 2019, there was already a 250% increase noted in mobile searches specifically for local businesses.
(Source: Hubspot)
Google Search User Behavior Statistics
It’s widely known that Google is the primary search engine for billions globally.
However, did you know that only 7% of users typically browse beyond the first page of search results to find what they need?
Here are further insights into Google search user behavior statistics:
- 23% of users select one of Google’s autocomplete suggestions when typing their query.
- A mere 0.44% of users venture to the second page of Google search results.
- Only 9% of Google searchers scroll down to the bottom of the first page of results.
Here’s a summary of key user behaviors:
| Google Search User Behavior | % Of Users |
|---|---|
| Choose the autocomplete suggestion | 23% |
| Click on organic search results | 65% |
| Click on a Google Ad during their search | 19% |
| Navigate to the second page of Google search results | 0.44% |
| Reach the bottom of the first page of search results | 9% |
| Modify their initial search terms | 15% |
| Bounce back to the search results page | 17% |
| Visit only a single page during their search session | 50% |
| Interact with a “People Also Ask” box | 3% |
- The majority of searchers, 65%, tend to click on organic (non-paid) search results.
- The average Google search session lasts about 76 seconds, with half of all sessions concluding within 53 seconds.
- Users take an average of 14.6 seconds after results load to click on a specific Google result.
- Over half (50%) of all Google searches result in zero clicks (often due to finding the answer directly on the SERP, e.g., in a featured snippet or knowledge panel).
(Source: Backlinko)
Google SERP Statistics
Since most online journeys start with a Google search, the Search Engine Results Page (SERP) is a critical gateway for driving traffic to websites, blogs, businesses, and other online assets. Effective SEO aims to improve rankings on the SERP, thereby increasing visibility and traffic.
Here are essential SERP statistics:
- The #1 organic result on a Google SERP receives an average of 27.6% of all clicks.
- Overall, 65% of Google search users click on one of the organic search listings.
- Approximately 12.3% of search queries display a featured snippet at the top of the results.
- As mentioned earlier, only 0.44% of users navigate to the second page of the Google SERP.
- 50% of Google users click on a result within 9 seconds of initiating their search.
- Leads generated through Search Engine Optimization (SEO) efforts have an average close rate of 14.6%.
| Google Search Result’s Position | Average CTR Recorded |
|---|---|
| 1 | 27.6% |
| 2 | 15.8% |
| 3 | 11.0% |
| 4 | 8.4% |
| 5 | 6.3% |
| 6 | 4.9% |
| 7 | 3.9% |
| 8 | 3.3% |
| 9 | 2.7% |
| 10 | 2.4% |
(Source: Backlinko)
Google Search Growth Rate
Google Search has demonstrated substantial growth since its inception, marked by a consistent increase in the volume of searches conducted on its platform over the years.
- The current annual Google search growth rate is estimated to be around 10%.
- However, since 2009, the rate of growth has seen a decline compared to its earlier, more exponential phases.
Here is a look at the historical growth rate trends for Google search volume:
| Year | Estimated Annual Growth Rate |
|---|---|
| 1999-2000 | 1000% |
| 2000-2001 | 200% |
| 2001-2009 | 40% to 60% |
| 2009-2012 | 10% to 15% |
| 2012-2023 | Approximately 10% |
Line graph illustrating the historical Google search growth rate percentages from 1999 to 2023, showing a decline over time
(Source: Backlinko)
Google Search Revenue Statistics
- Google generated over $79.9 billion in total revenue in the first quarter (Q1) of 2024.
- For the full year 2023, Google’s total revenue amounted to $305.63 billion, its highest annual revenue to date.
Here’s a breakdown of Google’s quarterly revenue over recent periods:
| Quarter | Revenue (million U.S. dollars) |
|---|---|
| Q1 2024 | 79,972 |
| Q4 2023 | 85,503 |
| Q3 2023 | 76,395 |
| Q2 2023 | 74,316 |
| Q1 2023 | 69,415 |
| Q4 2022 | 75,153 |
| Q3 2022 | 68,245 |
| Q2 2022 | 69,117 |
| Q1 2022 | 67,293 |
(Source: Statista)
- In 2023, Google generated $206.54 billion in advertising revenue specifically from its own websites (primarily Google Search and YouTube).
- Advertising revenue generated through Google’s network partner sites amounted to $31.312 billion in 2023.
Here’s a look at the advertising revenue trends for Google properties vs. network sites:
| Year | Advertising Revenue of Google Websites (billion dollars) | Google Network Websites Advertising Revenue (billion dollars) |
|---|---|---|
| 2023 | $206.54 | $31.31 |
| 2022 | $191.69 | $32.78 |
| 2021 | $177.79 | $31.7 |
| 2020 | $123.83 | $23.09 |
| 2019 | $123.83 | $21.55 |
| 2018 | $113.26 | $20.01 |
(Source: Statista)
Final Thoughts: Google’s Unrivaled Search Dominance
The latest Google search statistics presented here paint a clear picture: Google’s reign over the global search engine market remains unchallenged. Handling over 3.1 trillion searches annually, Google’s reach and influence are unparalleled. The data highlights its dominance across devices, particularly mobile, and the growing significance of voice and local search intentions.
Furthermore, Google’s continuous integration of AI technologies suggests that search results will become increasingly personalized and contextually relevant. There is little doubt that Google will maintain its position as the world’s most popular search engine, adapting and advancing for the foreseeable future. Understanding these dynamics is crucial for navigating the digital landscape and leveraging online tools effectively.
FAQs on Google Search Statistics
Here are answers to some frequently asked questions regarding Google search statistics.
How many people use Google per day?
While individual user counts are complex, Google processes approximately 8.5 billion search queries globally every day, indicating usage by billions of people daily.
What is the #1 searched thing on Google?
As of 2023 data, “YouTube” was the most searched query on Google globally.
What was the first thing Googled?
Reportedly, the first Google search query was for the name “Gerhard Casper,” who was the president of Stanford University at the time Google was being developed there.
What is the most searched question on Google?
Based on 2023 data, “Where is my refund” was the most frequently searched question on Google, averaging 15.5 million monthly searches.
Which is the most searched person on Google?
As of early 2024 reporting, Taylor Swift was noted as the most searched person on Google, attracting around 21.3 million global searches monthly at that time. Search trends for individuals can fluctuate rapidly.
