AI is no longer a futuristic concept, but a reality that is transforming every aspect of our lives, even marketing. AI tools are software or platforms that use AI technology to create automated decisions based on data that is collected and analyzed together with the market trend. And they make it easier to anticipate the buyer’s behavior.
AI marketing tools can help you improve your marketing strategy, optimize your campaigns, generate more leads, increase conversions, and grow your business. In this article, we will explain what AI marketing is and why you need it, how to choose the best AI marketing tools for your business.
What is AI Marketing and Why You Need It
AI marketing is the use of artificial intelligence technology to enhance and automate marketing, such as content creation, personalization, targeting, segmentation, analytics, optimization. AI marketing tools use machine learning, natural language processing, computer vision, and analytics by learning from data and understanding customer behavior.
Top 11 AI Marketing Tools for 2023
Now that you know how to choose the best AI marketing tools for your business, let’s take a look at the top 11 AI marketing tools that you should use in 2023. chosen for popularity, reputation, usability, covering content creation, social media, email, automation, CRM, and more. Here they are:
Jasper.ai – The Best AI Content Generator
Jasper.ai is an advanced AI content generator that can help you create high-quality content for your website, blog, social media, email, ads, and more. Jasper.ai uses the GPT-3 model developed by OpenAI to write human-sounding text that is relevant, engaging, and persuasive.
Jasper.ai also has built-in templates for different types of content, such as AIDA, and Feature to Benefit, PAS, and Before-After-Bridge Framework. All you need to do is add your brand name or product, and Jasper.ai will generate the content for you.
Jasper.ai can also help you create product descriptions for your e-commerce store. It can generate Amazon product bullet points or descriptions as well as write titles and meta descriptions at a click of a button. Jasper.ai is a great tool for anyone who wants to save time and money on content creation and get more traffic and conversions.
Storydoc – The Best AI Business Presentation Maker
Storydoc is a business presentation maker that turns static slides into interactive web content. It can be used for pitch decks, sales decks, landing pages, and more. With Storydoc, you can create stunning, interactive presentations in minutes, stand out, and win more customers.
To get started with Storydoc, you can try it for free for 14 days or talk to their team to see how they can help. They offer video guides to help you get started, including how to navigate around your Storydoc account, how to make your first interactive presentation template, and how to access a gallery of ready-made components. You can also upload your static slides to Storydoc, and they will help you turn them into an interactive web presentation.
If you’re looking to create a sales deck, Storydoc offers tips on what slides to include, the best format and structure, design, and writing best practices. They also offer an AI pitch deck generator that lets you intuitively create beautiful AI-guided interactive stories investors love, with no coding or design skills needed.
Rapidely – The Best AI Social Media Manager
Rapidely is an advanced AI social media manager that can help you create and manage your social media content effortlessly. Rapidely uses the GPT-4 technology, which is the latest and most powerful version of the GPT model. Effortlessly create, manage captivating content for Facebook, Instagram, Twitter, LinkedIn, & more.
Rapidely has several features that make it stand out from other social media tools. For example, it has a monthly calendar generator that can create engaging and customized posts for you based on your niche and audience. It also has a carousel maker that can help you create stunning and interactive carousels for your Instagram stories or posts.
Moreover, it has a trending audio feature that can help you find and use the most popular audios for your reels or videos. Rapidely is designed for entrepreneurs and social media professionals who want to streamline their content creation process and grow their online presence.
Phrasee – The Best AI Email Marketing Tool
Phrasee is an AI email marketing tool that can help you write better subject lines, headlines, CTAs, and body copy for your email campaigns. Phrasee uses natural language generation (NLG) to create catchy and effective email copy that can boost your open rates, click-through rates, and conversions.
Phrasee also uses natural language processing (NLP) to analyze your audience’s language preferences and emotions and tailor your email copy accordingly. Phrasee can also help you optimize your email campaigns by testing different variations of your email copy and finding the best-performing ones.
Phrasee helps marketers improve email results and ROI. It provides insights to enhance email strategies, analyzing past performance and market trends. Phrasee is a perfect tool for marketers who want to improve their email marketing results and increase their ROI.
Marketo – The Best AI Marketing Automation Platform
Marketo is an AI marketing automation platform that can help you automate and optimize your entire marketing funnel. Marketo can help you attract more leads, nurture them with personalized content, convert them into customers, and retain them with loyalty programs. Marketo can also help you measure and analyze your marketing performance and ROI.
Marketo uses AI technology to enhance automation such as lead scoring, lead generation, segmentation, personalization, targeting, campaign management, analytics, optimization. integration with CRM, CMS, social media, email marketing, webinars, and more. essential for automating marketing and business growth.
Lately – The Best AI Content Marketing Tool
Lately is an AI content tool that can help you create and distribute engaging content for your audience. It helps you plan your content strategy, generate content ideas, write headlines, create SEO blogs, repurposing, and social scheduling. Lately can also help you monitor and analyze your content performance and engagement.
Lately uses AI technology to enhance various aspects of content marketing, such as content creation, content optimization, content distribution, content repurposing, content analysis, and more. Learns from past content and audience feedback to enhance quality and effectiveness. A powerful tool for efficient and effective content management
Persado – The Best AI Copywriting Tool
Persado is an AI copywriting tool that can help you write persuasive and emotional copy for your marketing campaigns. Persado can help you write copy for your website, landing page, email, ad, social media, SMS, and more. It also helps you write copy for different purposes, such as awareness, consideration, conversion, retention, and loyalty.
Persado uses AI technology to generate copy that can appeal to your audience’s emotions and motivations. Persado can also help you test and optimize your copy by showing you the impact score, emotional tone, language style, and word choice of each copy variation. Provides insights for better performance and ROI.
Unbounce – The Best AI Landing Page Builder
Unbounce is an AI landing page builder that can help you create and optimize landing pages that can increase your conversions. Unbounce can help you design beautiful and responsive landing pages using drag-and-drop elements, templates, and widgets. It also helps you customize your landing pages for different devices, audiences, and campaigns.
Unbounce uses AI for better landing page building, such as design, personalization, optimization, testing, analysis. It helps you create smart traffic landing pages that can automatically direct visitors to the relevant version of your landing page based on their behavior. It can create dynamic text-replacement pages for better relevance.
Acrolinx – The Best AI Content Optimization Tool
Acrolinx is an AI content optimization tool that can help you improve the quality and consistency of your content. Acrolinx can help you optimize your content for your website, blog, social media, email, ad, white paper, eBook, case study, and more. It also helps you optimize your content for different languages, markets, channels, and formats.
Acrolinx uses AI technology for content analysis provide you with suggestions on improve content’s clarity, tone, style, grammar, SEO. Aligns with brand, measures performance, ensures quality. track your content’s quality and performance over time. Ideal for writers, editors aiming to optimize and maintain consistent, high-quality content.
HubSpot – The Best AI CRM and Marketing Suite
HubSpot is an AI CRM and marketing suite. manage and grow your customer relationships and business. attract and engage with personalized content, offers, experiences. convert and delight your customers with automated and optimized email, chat, call, video communications. retain and nurture your customers with loyalty and referral programs.
HubSpot uses AI technology to enhance CRM and marketing, such as lead generation, lead scoring, lead nurturing, segmentation, personalization, campaign management, analytics, optimization. integration with sales, service, and operations. A complete tool for marketers seeking effective customer relationship management and business growth.
Atomic Reach – The Best AI Content Intelligence Tool
Atomic Reach is an AI content intelligence tool that can help you understand how your content performs and how to improve it. Atomic Reach can help you analyze your content for your website, blog, social media, email, ad, eBook, white paper, case study, and more. Compare with competitors, industry norms for better insights.
Atomic Reach uses AI-driven insights for content enhancement—readability, engagement, relevance, SEO, conversion. Atomic Reach can also help you optimize your content for different audiences, personas, and stages of the buyer’s journey. track performance/ROI. Ideal for content marketers seeking better results.
How to Choose the Best AI Marketing Tools for Your Business
There are many AI marketing tools available in the market, but not all of them are created equal. Some may be more suitable for your business than others, depending on your industry, niche, audience, budget, resources, and objectives. To help you choose the best AI marketing tools for your business, here are some steps that you can follow:
Define Your Goals and Objectives
Start with clear goals for AI marketing: address pain points, leverage opportunities and strengths, set short and long-term objectives, and define success metrics. These steps guide you in selecting tools that align with your needs and drive solutions.
Consider Your Budget and Resources
The next step is to consider how much you can afford to spend on AI marketing tools. Determine your AI marketing budget, expected ROI, time/effort for tool usage, and team size. Balance these factors to avoid overspending or resource limitations while finding tools that align with your needs and fit within your means.
Compare Features and Reviews
The final step is to compare the features and reviews of the AI marketing tools that you have shortlisted: assess features, user-friendliness, reliability, security, compatibility, customer satisfaction. Find the best fit meeting your expectations and requirements.
Frequently Asked Questions
AI marketing tools use data and AI to enhance strategies, optimize campaigns, generate leads, boost conversions, and foster business growth. Still, challenges arise tool selection, integration, data quality/security, tech tracking, and human-machine synergy.
Choose the best AI marketing tools by setting goals, considering budget/resources, and comparing features/reviews. Top 11 tools for 2023: Jasper.ai, Rapidely, Phrasee, Marketo, Lately, Persado, Unbounce, Acrolinx, HubSpot, Atomic Reach. Cover various marketing aspects, selected for popularity, functionality, usability, and customer feedback.