How to Block Instagram Tracking Web Activities with the New Feature

Instagram is one of the most popular social media platforms in the world, with over one billion monthly active users. Instagram has recently introduced a new feature called Activity Off-Meta Technologies, which allows users to block Instagram tracking web activities outside of the app.

This tracking is done to provide personalized ads and recommendations to users, but it also raises privacy and security concerns. Fortunately, Instagram has recently introduced a new feature that allows users to block this tracking and opt out of personalized ads. In this article, we will explain how this feature works, how to enable it.

What is ‘Activity Off Meta’ Feature?

Activity Off Meta Technologies is a new privacy feature that Meta has introduced for its platforms, including Instagram and Facebook. It allows users to see and control the data that apps and websites share with Meta, such as their online activities and interactions with businesses.

Users can use this feature to disconnect specific apps or websites from sharing data with Meta or clear all the data that has been collected. This can help users protect their privacy and avoid seeing personalized ads based on their online behavior. This feature offers three main functions:

  • You can see a history of the activities that Instagram and other Meta apps have tracked while you were using the internet outside of their platforms.
  • You have the option to clear all the previously collected data by Meta.
  • You can prevent Meta from tracking your future web activities altogether.
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The good news is that any changes you make in this section on Instagram will apply to all other Meta apps, such as Facebook. These settings are also accessible through the Facebook app and website.

How to Block Instagram Tracking web Activities?

To stop Instagram from tracking your online activities, follow these simple steps:

  • Open the Instagram app on your device.
  • Tap your Profile Picture icon located at the bottom right, and then open the Three Bar Menu.
  • Scroll down to “Settings and Privacy.”
  • Under “Account Center,” go to “Your Information and Permissions.”
  • Find “Your activity off Meta technologies.”
  • Choose “Manage Future Activity.”
  • Finally, select “Disconnect Future Activity” and confirm by tapping “Continue.”

After completing these steps, Meta won’t monitor your future online activities across any of their apps. Additionally, this option will also erase any previous web activity that Meta had tracked.

Meta’s Privacy Violations

Meta has faced multiple fines for breaching user privacy across the globe. Even after launching new features that claim to protect user data, Meta continues to violate privacy laws and regulations. The FTC fined Meta $5 billion for the Cambridge Analytica scandal, where Meta shared user data without consent.

The EU also fined Meta $1.3 billion in May 2023 for transferring user data from Europe to other countries. Meta’s total fines are more than those of Apple, Google, and Microsoft combined. User privacy is a basic right that is under threat by tech giants like Meta.

Meta is trying to improve its image and user data protection with new features like ‘Activity Off Meta’. This is a big change for a company that has been criticized for its careless attitude towards privacy laws. Meta has recently introduced some new features for Reels ads on Facebook and Instagram, which are aimed at improving the performance and engagement of the ad creatives.

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Frequently Asked Questions


In this article, we have explained how to block Instagram from tracking your web activities with the new feature called Activity Off Meta Technologies. We have also discussed how this feature works, how it affects your experience on the app, and why you should use it.

We hope that this article has helped you understand this new feature and how to use it effectively. We also hope that this feature will help you enhance your privacy and security, gain more control over your ads and recommendations, and avoid unwanted or harmful content on Instagram.