How to Create Your Own AI Influencer

Have you ever wondered what it would be like to have a social media personality that is entirely created by artificial intelligence? A realistic digital avatar that can say and do anything you want, and attract thousands of followers and fans? Well, you are not alone. In fact, there are already several AI influencers out there, such as Lil Miquela, Bermuda, and Imma, who have been making waves in the world of digital marketing and entertainment. These virtual characters are not only captivating audiences with their stunning looks and engaging content, but also collaborating with renowned brands and celebrities.

But what exactly is an AI influencer, and how can you create one for yourself? In this article, we will explain what an AI influencer is, how they work, and what are the steps you need to follow to create your own. Whether you want to promote your own brand, product, or service, or simply have fun with a new creative project, creating your own AI influencer can be a rewarding and exciting experience.

What is an AI influencer?

An AI influencer is a social media personality that has been created by artificial intelligence. These realistic digital avatars can be designed to look like anyone, and they can be programmed to say and do anything. They are often created using advanced computer-generated imagery (CGI) and artificial intelligence (AI) technology, such as machine learning, natural language processing, and image generation.

AI influencers are similar to human influencers in many ways. They have their own profiles, bios, and backstories. They post content on various social media platforms, such as Instagram, TikTok, YouTube, and Twitter. They interact with their followers and fans, responding to comments and messages. They also collaborate with other influencers, brands, and celebrities, endorsing products or services, or participating in events.

However, unlike human influencers, AI influencers are not bound by real-life constraints. They can be in multiple places at once, perform risky stunts, or travel to exotic locations without any hassle. They can also deliver consistent and flawless content without any errors or controversies. Moreover, they can appeal to a wide range of audiences across different demographics and cultures.

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Why Create your Own AI Influencer?

There are many reasons why you might want to create your own AI influencer. Here are some of them:

  • Wider and more diverse audience: AI influencers can appeal to different groups of people based on their personality, style, and content. They can also adapt to changing trends and preferences.
  • More control and flexibility: You can design the AI influencer to match your brand identity and values, and you can decide what kind of content they create and share. You can also avoid the risks of working with human influencers, such as scandals, controversies, or inconsistent performance.
  • Save time and money: AI influencers can create content faster and cheaper than human influencers, and they can work around the clock without getting tired or bored. You can also scale up your influencer marketing campaigns without having to hire more people or pay more fees.
  • Stand out from the crowd: AI influencers are a novel and innovative way of marketing your brand, product, or service. They can attract attention and curiosity from consumers who are looking for something new and different. They can also generate buzz and word-of-mouth, increasing your brand awareness and reputation.

How to Create your Own AI Influencer?

Creating your own AI influencer can be a fun and rewarding way to express your creativity and reach a large audience. However, it also requires some planning, research, and technical skills. Here are some steps you can follow to create your own AI influencer:

  • Identify your niche: Decide what type of content you wish to create, the demographics of your target audience, and the platform(s) you’ll use. For example, you can create an AI influencer that focuses on fashion, gaming, travel, or any other topic that interests you. You can also choose to use Instagram, YouTube, TikTok, or any other social media platform that suits your style and goals.
  • Build your AI character: Use AI technology to create a unique, engaging virtual character that represents your AI influencer. You can use tools like Midjourney, Runway, or ElevenLabs to generate realistic and diverse images of your AI character. You can use tools like to create a voice for your AI character.
  • Train your AI model: Use AI technology to train your AI model to generate content for your AI influencer.
  • Generate content: Use your AI model to generate content for your AI influencer. You can use tools like Midjourney, Runway, or ElevenLabs to generate images or videos of your AI character in different settings and scenarios. You can also use tools like OpenAI, Hugging Face], or [TensorFlow] to generate text or speech for your AI character that matches their niche and personality. You should also review and edit the content generated by your AI model to ensure that it is coherent, relevant, and engaging.
  • Share content: Share the content generated by your AI model on the platform(s) of your choice. You should also interact with your followers and other influencers by liking, commenting, and replying to their messages. You should also monitor and measure the performance of your content using analytics.
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These are some of the steps you can follow to create your own AI influencer. However, you can also experiment with different tools, techniques, and strategies to find what works best for you. Creating an AI influencer can be a fun and rewarding way to express your creativity and reach a large audience. However, it also requires some planning, research, and technical skills.

TOP AI Influencers

Lil Miquela

Miquela Sousa, or Lil Miquela, is the world’s most famous virtual influencer. She is a 19-year-old “robot” who was created in 2016 by a Los Angeles-based startup called Brud. She has a huge online fan base, with over three million followers on Instagram alone. She posts photos with celebrities, internet stars, and other virtual characters.

She also makes music videos, sometimes collaborating with other artists. She has worked with big brands. She has been featured in many online magazines. She was even named one of TIME Magazine’s 25 Most Influential People on the Internet in 2018. Lil Miquela is more than just a digital model and singer. She is a cultural phenomenon that blurs the line between reality and fiction.


Imma is Japan’s first virtual influencer and a rising star on Instagram. She has a distinctive pink hair and a stunning realism that makes her stand out from the crowd. She was created by Aww Inc., a company that specializes in virtual humans. She joined Instagram in October 2018 and quickly gained popularity.

She now has over 350,000 followers and has collaborated with many brands. She is also a brand ambassador. She even appeared at the closing ceremony of the Tokyo 2020 Paralympic Games. Imma is not just a digital model. She is a trendsetter and a trailblazer in the virtual influencer industry.

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Bermuda is a virtual “it girl” and a budding musician from LA. She is a realistic CGI character created by Brud, the same company behind Lil Miquela. She has over 270,000 followers on Instagram, where she posts photos of her fashion and lifestyle.

She has also partnered with many brands. Bermuda is known for her controversial personality and history. She later changed her views and became more open-minded. Brud to create drama and publicity. Bermuda’s appearance was also updated in 2019 for unknown reasons. Bermuda is a virtual influencer who challenges the boundaries of reality and fiction.

Milla Sofia is a virtual influencer and fashion model who is generated by artificial intelligence. She claims to be a 19-year-old woman from Finland, but she does not correspond to any person in the real world. She has a large following on social media platforms such as YouTube, TikTok, and Instagram, where she posts photos and videos of herself in various outfits and locations. She also has a website where she shares more information about herself and her interests. to know more about her read AI model Milla Sofia.

Frequently Asked Questions


In conclusion, creating your own AI influencer offers incredible creative opportunities and the potential to connect with a vast and diverse audience. However, it also demands ongoing learning, dedication, and ethical responsibility. By embracing these challenges and nurturing your AI influencer with passion, you can build a meaningful and enduring digital presence that resonates with fans and fosters growth and success.