How to Start Sports Blogging in 2023: A Step-By-Step Guide to Earning Passive Income

Have you ever dreamt of turning your passion for sports into a profitable and engaging online platform? Welcome to the world of sports blogging! In this comprehensive guide, we’ll walk you through the steps to create a successful sports blog, from niche selection to monetization strategies. Are you ready to embark on this exciting journey? Let’s dive in!

How to Start Sports Blogging in 2023: A Step-By-Step Guide to Earning Passive Income
How to Start Sports Blogging in 2023: A Step-By-Step Guide to Earning Passive Income

Key Takeaways

  • Choose a niche in sports blogging and find your unique angle to stand out.
  • Set up a domain, hosting & customize with inspiring theme & plugins for maximum impact.
  • Craft engaging content, promote on social media, monetize through affiliate marketing & memberships, start earning passive income!

Choosing Your Sports Blogging Niche

The success of your blog depends heavily on the specific sports niche you select. Focusing on a particular sport, team, or league allows you to build credibility and engage a devoted following of sports fans.

As a sports blogger, you’ll have the opportunity to share your expert opinions on various topics such as:

  • Trades
  • Coaching tactics
  • Draft picks
  • Sports scandals

Opt for a topic that you love writing about; this will keep your enthusiasm alive over the long haul. Without consistent focus on your chosen niche, your readers may be puzzled when they find a post about a completely different sport, affecting your blog’s reputation.

Popular Sports Niches

The sports world offers numerous popular and lucrative niches to choose from, such as American Football (NFL), Baseball (MLB), and Basketball (NBA). Successful sports blogs can also be found in unconventional sports like roller derby and octopush, or in extreme sports and motorcycle racing. One such popular sports blog covers these unconventional sports, attracting a dedicated audience. Sports websites, especially those focusing on niche sports, can learn a lot from these successful sports blogs.

Regardless of your preferences, you’ll find a niche that resonates with fellow sports enthusiasts.

Finding Your Unique Angle

Finding a unique angle within your chosen sport is key to distinguish yourself in the competitive world of sports blogging. Start by exploring sub-topics and angles in your chosen sport and think outside the box. Steering clear of mainstream topics will help make your blog truly one-of-a-kind.

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Cultivating a unique personality will draw in loyal readers, contributing to the success of your new sports blog. Customization is key, so make sure to tailor your blog as much as possible, creating an unforgettable experience for your readers.

Setting Up Your Sports Blog

Securing a domain and a web hosting account is the initial step towards launching your sports blog. We recommend using as your blogging platform for your WordPress blog, as it offers the best features to make your blog stand out.

When it comes to hosting, providers like BlueHost and GreenGeeks are great options for a sports blog. Once you’ve chosen a hosting provider, follow the easy steps in the WordPress installation wizard, and you’ll be ready to go!

Domain Name Selection

Your domain name is the building block of your website. It is the address people type in their browser to visit your website. It is essential for a sports blog because it helps create a recognizable brand and makes it easier for readers to locate the blog. domain extension is the best choice for your sports blog to help it reach its full potential.

To find an exciting and available domain name, try using keywords related to your niche, using a blog name generator like Nameboy, or combining words to create a unique name.

If your desired domain name is taken, explore alternate suggestions to find one that works for you.

Hosting Options

When selecting a hosting provider, consider factors like security, pricing, and customer support. As mentioned earlier, BlueHost and GreenGeeks are great options for hosting your sports blog.

To minimize upfront costs, opting for a 12-month package when signing up for hosting is a budget-friendly choice. With your domain and hosting set up, you’re ready to design your sports blog and create essential pages!

Customizing Your Sports Blog

The design of your sports blog leaves a lasting impression on visitors; therefore, it’s critical to select a suitable theme. WordPress offers thousands of themes, both free and paid, so you can find the perfect one to make your sports blog truly unique.

Once you’ve chosen a theme, customize it to your liking and consider adding essential plugins to enhance the functionality of your blog.

Selecting the Right Theme

When choosing a WordPress theme for your sports blog, consider design, uniqueness, and professional appearance. The Sporty and BigSlam themes are great examples of responsive and mobile-ready themes designed specifically for sports blogging.

Paid themes offer a unique and professional-looking design, giving your website a more polished and distinguished look. Explore various themes to find the perfect one for your sports blog.

Essential Plugins for Sports Blogs

To ensure smooth operation and niche-specific features for your sports blog, consider adding essential plugins such as:

  • SportsPress
  • League Table
  • JoomSport
  • WP Club Manager
  • Team Rosters
  • Soccer Engine
  • WP Table Builder
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These plugins will help you manage teams, tournaments, and local clubs with ease, transforming your sports blog into a fully customizable team, club, or sports league website.

Crafting Engaging Content

The success of your sports blog hinges on the creation of engaging content. Focus on originality, value, and consistency when writing news articles, player profiles, team information, and other related sports stories.

Start with your first blog post and bear in mind that maintaining a steady flow of content is vital for a sports blogger’s success. If you’re looking to start a sports blog, your blog’s content should be informative, well-researched, and written in a captivating way that keeps readers coming back for more.

Types of Sports Blog Posts

Diversify your content by exploring various types of sports blog posts, such as:

  • Action sports blogs
  • Aquatic sports blogs
  • Post-game recaps or analysis
  • Predictions for upcoming seasons
  • Draft predictions or commentary
  • Analysis of specific sports events or players

This variety will keep your great sports blog fresh and engaging, attracting a loyal readership interested in your unique perspective on the sports world.

Developing an Editorial Calendar

Creating an editorial calendar can powerfully aid in planning and scheduling content, guaranteeing regular posting and long-term success. Consistent posting helps build an engaged audience and establish authority in the sports blogging community.

Use analytics tools to measure the performance of your campaigns and use this data to optimize your campaigns for maximum earnings.

Promoting Your Sports Blog

To reach a wider audience and grow your sports blog, consider various promotion strategies such as:

  • Social media: Engage with fans on platforms like Twitter, Facebook, and Instagram by sharing exciting news, player changes, and upcoming games.
  • Guest posting: Write articles for other sports blogs or websites to expand your reach and gain new readers.
  • Email marketing: Build an email list and send regular newsletters with updates, exclusive content, and promotions.

By utilizing these promotion strategies, you can increase your blog’s visibility and attract more readers.

Guest posting on other sports blogs can also help grow your blog’s audience and credibility.

Building a Social Media Presence

A strong presence on social media platforms is instrumental to the success of your sports blog. Connect with fans and share content that captures their interest and encourages engagement on your sports blog online.

Use attention-grabbing images, captivating captions, and relevant hashtags to make your social media posts promoting your sports blog stand out. Engaging with your audience on social media will not only drive traffic to your blog, but also help create a loyal following.

Guest Posting Opportunities

Guest posting is an amazing opportunity to increase your blog’s visibility, credibility, and reach. It involves writing content for another website or blog in exchange for a link back to your own website. To find guest posting opportunities, explore suitable blogs and websites in your niche, connect with other bloggers, and utilize online tools such as Google Alerts and BuzzSumo.

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Ensure that your guest posts are high-quality, relevant to the blog you are posting on, and properly optimized for search engines, including search engine optimization.

Monetizing Your Sports Blog

There are various methods to monetize your sports blog, including:

  • Affiliate marketing
  • Google Adsense
  • Sponsored posts
  • Selling merchandise

These strategies can help you generate passive income, allowing you to turn your passion for sports into a profitable venture.

Affiliate Marketing Strategies

Affiliate marketing is an exciting opportunity to earn a commission each time someone purchases a product or service you promote. To engage your readers, consider promoting sports-related products like athletic wear or sports equipment.

Promote affiliate products effectively on your blog and social media channels by crafting relevant content and using social media ads to reach a wider audience. Track and optimize your affiliate marketing efforts using analytics tools for maximum success.

Members-Only Content

Creating exclusive content for paying members is another potential monetization strategy for your sports blog. By offering added value to paying members, you can generate additional revenue and build a loyal following.

To get started with your membership site for your sports blog, follow these steps:

  1. Choose a membership plugin.
  2. Set up payment options.
  3. Create exclusive content for members.
  4. Promote the membership site to attract new members.

By following this approach, you can ensure the sustainability and profitability of your sports blog for the foreseeable future.


In conclusion, starting a successful sports blog involves choosing a niche, setting up your blog, customizing it, crafting engaging content, promoting it, and exploring monetization strategies. With dedication and persistence, you can turn your passion for sports into a thriving online platform that engages and entertains readers. Now it’s time to take the first step and embark on this exciting journey. Best of luck in your sports blogging adventure!

Frequently Asked Questions

How much do sports bloggers make?

Sports bloggers can make good money, with an average annual salary of $51,000 (or around 24.5 per hour) and salaries up to the 75th percentile at $79,000.

What is sports blogging?

Sports blogging is a great way for fans of a particular sport to keep up with news and developments in their favorite team or sport. It’s also a possible avenue for aspiring sports journalists or analysts to gain experience and recognition.

Do sports blogs make money?

Yes, you can make money from your sports blog!

By selling merchandise, sponsorships, advertising space and joining affiliate programs, you can gain the necessary funds for your team.

How do I start a sports blog?

To start a sports blog, begin by choosing a niche and picking a name for your blog.

Then set up a WordPress blog with a domain and hosting. Design and customize the blog, write content, and promote it.

Finally, monetize your blog.

How do I choose the right niche for my sports blog?

Choose a specific sport, team, or league you are passionate about and then think of creative ways to make your blog stand out from the competition.

This will help you find the right niche for your sports blog.

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