Top 20 Influencer Marketing Tools Your Business Needs in 2024

Influencer marketing is getting bigger in 2024

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time.

Thankfully, finding and working with influencers is much easier than before. Today, there are now several influencer marketing tools out there to help speed up every step of the process.

In this article, we’ve compiled a list of the Top 20 Influencer Marketing Tools to get you started.

What are influencer marketing tools?

An influencer marketing tool is software that helps marketers find, engage with and make deals with influencers in their niche.

Instead of going about it the “traditional” way, brands can use influencer marketing tools to reach their goals faster. This includes filtering influencers based on certain characteristics, sending pre-written email pitches and finding online conversations about your brand.

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Why is it important to use influencer marketing tools?

Influencer marketing tools help you automate tasks, streamline processes and use business intelligence to run more successful influencer marketing campaigns. Here are some benefits of influencer marketing tools:

• Connect with the right influencers. Use AI search, filters and engagement analytics to find the best influencers for your brand.
• Stay on top of trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers.
• Make data-driven decisions. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns.
• Analyze the competition. Keep an eye on what your competitors are doing and compare your own progress to create better influencer marketing strategies.

How to choose the best influencer marketing tool for your business

Picking the right influencer marketing tool for your business can be confusing, especially when you have so many options. Keep the following factors in mind when choosing one to invest in the right software:

• Ease of use. Marketers have too much on their plate to spend hours learning new software. An influencer marketing tool should make your job easier, not harder.
• Pricing. Choose an influencer marketing software that fits your budget while giving you the features you need. Most tools offer several pricing plans for this reason and you can always scale as you go.
• Features. Does the tool have all the features you need? How many filtering options does it offer to narrow down influencer search? Does it offer analytics and reporting?

Creating or leveling up your influencer marketing strategy starts with finding the right tools for the job. Whether you need help connecting with the perfect creators in your niche or tracking your influencer marketing campaign performance, these top influencer marketing tools make it easier for your business to form and maintain high-quality partnerships with the best social media influencers.

BuzzStream

• Ease of Use: 4/5
• Experience Level: Intermediate
• Price: Free features, paid plans starting at $24/month
• Platforms: Blogs
• Best for: Outreach, Link Building, Relationship Management

Looking for an influencer database to make outreach easy? BuzzStream is a great influencer marketing tool for brands wanting to prioritize link building. Research, follow-up, and tracking reply rates are automated from this platform, so you can find influencers and build relationships in a more organized way. You can even customize your research workflow to help narrow down the list of influencers you want to contact or use BuzzStream’s automated prospect list from any search engine results page (SERP) or list of URLs.

Identifying the right influencers for your brand is key to ensuring successful campaigns. Some tools offer filters and engagement analytics for millions of influencers, which makes the identification process easier.

Sprout Social

Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Sprout’s listening tools help you track and analyze conversations, brand mentions and industry trends so you can identify influencers and brand advocates.

Key features

• View visual data and insights on any topic
• Analyze consumer sentiment and brand health
• Track audience reactions to marketing campaigns
• Identify influencers and thought leaders by following or posts
• Engage with brand advocates by responding to comments
• Listening spike alerts to let you know when there is a shift in activity

Brandwatch

Brandwatch is a consumer research platform that helps marketers understand their audience, track conversations and monitor brand mentions. You can use it across multiple online channels to keep an eye on specific keywords, phrases and hashtags.

Key features

• Access real-time analytics and reporting
• Monitor your brand across 100 million+ sources
• Analyze consumer sentiment and brand perception
• Get AI-powered opportunity and threat alerts
• Increase reach with multiple language support

BuzzSumo

• Ease of Use: 4/5
• Experience Level: Beginner
• Price: Free features, paid plans starting at $119/month
• Platforms: Facebook, Instagram, TikTok, X, YouTube
• Best for: Content Research, Social Listening, Trend Analysis

If you’re struggling to connect with the right audience on social media, BuzzSumo could help. As one of the best influencer marketing tools for finding creators with authority, BuzzSumo looks beyond follower count to see which influencers truly get high engagement in your niche. Businesses love this influencer marketing platform’s content discovery and trend identification features, which pull from up to five years’ worth of data. And BuzzSumo has a free archive of over eight billion articles, webinars, and reports to help you continually improve your creator-led marketing strategy.

CreatorIQ

• Ease of Use: 3/5
• Experience Level: Advanced
• Price: Contact for pricing
• Platforms: Facebook, Instagram, Pinterest, TikTok, X, Youtube
• Best for: Campaign Management, Influencer Identification

CreatorIQ is a private marketplace for brands to build their own community of influencers. Here, creators are indexed by algorithm, not opt-in, so you aren’t limited in your choices. Along with a comprehensive search and scoring tool for influencers, this all-in-one platform includes a social CRM, campaign management and payment tracking functions, social media monitoring insights and predictive forecasting, email lead management, and user-generated content (UGC) management systems, so businesses can control campaigns, monitor influencers’ performance, and collaborate with partners all within a centralized portal.

Grin

• Ease of Use: 5/5
• Experience Level: Beginner/Intermediate
• Price: Free features, contact for pricing
• Platforms: Facebook, Instagram, Pinterest, TikTok, X, YouTube
• Best for: Analytics, Relationship Management

No matter the size of your brand, Grin can help you connect with and build genuine relationships with influencers. Grin focuses on social media influencer marketing for e-commerce businesses, offering integrations with major shopping platforms and a free Chrome extension for quick stats on any influencer’s profile. You can seamlessly discover and communicate with creators or track your ROI thanks to this tool’s intuitive collaboration workflows, automated campaign management features, and customizable reporting options. Grin’s user-friendly interface make it a perfect choice for businesses relatively new to influencer marketing.

Heepsy

• Ease of Use: 4/5
• Experience Level: Beginner
• Price: Free features, paid plans starting at $49/month
• Platforms: Instagram, TikTok, Twitch, YouTube
• Best for: Analytics, Influencer Identification

For businesses that are just starting their influencer search, Heepsy is the go-to influencer marketing tool for discovery. The product’s advanced search filters help brands sort through over 11 million influencers on various social media platforms, so you can easily find creators who fit your brand based on their location, content category, audience size, and engagement rates. You’ll also be able to quickly review an influencer’s content history, style, existing partnerships with your competitors, and their estimated cost to collaborate to decide if an influencer is a good fit for your brand.

IZEA

• Ease of Use: 3/5
• Experience Level: Beginner
• Price: Paid plans starting at $149/month
• Platforms: Blogs, Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitch, X, YouTube
• Best for: Analytics, Campaign Management, Relationship Management

IZEA has been a leader in the influencer marketing scene for nearly two decades, making it a strong, well-rounded tool for today’s businesses. This influencer marketing platform streamlines the process of finding and connecting with creators, managing campaigns, and exploring analytics. If your goal is to enhance brand visibility through authentic creator-driven campaigns, you’ll appreciate how well IZEA does sponsored content and paid partnerships. Plus, influencers who partner with you won’t be visible on the platform to your competitors. So whether you’re a beginner or experienced in influencer marketing, IZEA’s robust suite of tools is ideal for medium to large businesses looking to grow their influencer marketing efforts.

NinjaOutreach

NinjaOutreach is a popular influencer outreach tool that lets you find email addresses, social profiles, and more in any location or niche. You can also schedule emails and follow-ups, keep track of conversations and manage influencer relationships through the platform.

Key features

• Find influencer contact info and social profiles
• Schedule outreach emails with up to 2 follow-ups
• Use editable influencer outreach templates
• Edit profile cards to fix any missing or inaccurate data
• Add notes, instructions and details for each lead
• Use Smart Tags or create your own lists to find contacts
• Track influencer relationships and email performance

Klear

• Ease of Use: 4/5
• Experience Level: Beginner/Intermediate
• Price: Contact for pricing
• Platforms: Instagram, TikTok, X, YouTube
• Best for: Influencer Identification, Social Listening

Brands with international audiences should consider Klear. This global influencer marketing tool features over 30 million influencers in over 60,000 categories across a wide range of countries and languages. Its advanced search feature goes beyond basic demographics to reveal insights about creators’ content (including performance on individual posts), audience engagement, and interests, allowing brands to pinpoint influencers who align closely with their target audience and values. Klear can also help you with influencer outreach and booking, in addition to tracking your influencer marketing campaigns alongside industry benchmarks. This platform’s influencer search tool, which analyzes X creators’ profiles and audience quality scores, is especially popular for brands who frequently post to X.

Influencity

Influencity is an all-in-one influencer management software that helps you find, analyze and organize influencers. Brands can also use it to manage campaigns, set up workflows and forecast and measure results.

Key features

• Find local influencers by setting target market percentages
• Compare influencer fees and price histories
• Organize influencers into lists and share with your team
• Use predictive analytics to identify the best influencers
• Project management to create and share influencer assignments
• Analyze campaign progress with detailed insights and reporting

Collabstr

Collabstr is an influencer marketplace specializing in Instagram, TikTok, and YouTube. You can purchase pre-packaged services from influencers in various niches and locations. It’s a quick and easy way to create viral content for your brand.

• Find vetted influencers with packaged services
• Pay influencers directly through the platform
• Use instant chat to interact with influencers
• Generate influencer campaign briefs and contracts

Trend.io

Trend.io is an influencer marketplace that works a bit differently. Instead of buying pre-packaged services, you can create projects and have influencers apply. It’s ideal for brands that already have a project in mind and are just looking for talent to work with.

Key features

• Create free projects with specific goals
• Review and approve influencer applications
• Send products to creators and track shipments
• Use built-in messaging to chat with influencers
• Download approved content with complete licensing rights

NeoReach

• Ease of Use: 3/5
• Experience Level: Intermediate/Advanced
• Price: Contact for pricing
• Platforms: Blogs, Facebook, Instagram, Snapchat, TikTok, Twitch, X, YouTube
• Best for: Campaign Management, Outreach, Relationship Management

For larger companies, NeoReach is a great influencer marketplace to use when searching for new influencer partnerships. NeoReach has over three million users in its influencer database, which you can search using targeted keywords and advanced filters. Once you’ve found your matches, NeoReach helps your brand build and manage relationships with influencers with key features like automated outreach, a personalized influencer CRM, and customized contracts. This influencer marketing tool simplifies influencer introduction and contract negotiation to help maintain ongoing relationships for longer-lasting influencer partnerships.

Pitchbox

• Ease of Use: 3/5
• Experience Level: Intermediate/Advanced
• Price: Paid plans start at $495/month
• Platforms: Blogs
• Best for: Analytics, Outreach, Link Building

If your business is trying to build a quality backlink profile, you can strengthen your link-building strategy with Pitchbox. Ideal for brands looking for bloggers, Pitchbox helps you quickly find creators and communicate with them via personalized outreach and follow-up emails. Users like that you can segment outreach lists and integrate this tool with various CRM systems and analytics platforms. Pitchbox reports give brands an in-depth look at their campaign performance to help your company make data-driven decisions on future partnerships. And this influencer marketing platform has many collaborative features that allow multiple team members to work together on influencer campaigns.

Traackr

• Ease of Use: 4/5
• Experience Level: Advanced
• Price: Contact for pricing
• Platforms: Facebook, Instagram, Pinterest, TikTok, X
• Best for: Influencer Identification, Relationship Management

If you’re planning on using influencer marketing to boost your traffic on e-commerce websites, look to Traackr. Traackr is well-rated by users for its easy UX and quality of customer support. It features a data-driven approach to influencer marketing, helping users find influencers, coordinate deals, and execute campaigns with ease. What sets Traackr apart from other top influencer marketing tools is its historical data spans back over two years, compared to the competition’s 90-day average. And like many of the tools on this list, this product’s highly detailed reporting allows you to evaluate the efficacy of your campaign in minutes.

Upfluence

• Ease of Use: 5/5
• Experience Level: Intermediate
• Price: Free features, contact for pricing
• Platforms: Blogs, Instagram, Pinterest, TikTok, Twitch, X, YouTube
• Best for: Analytics, Campaign Management, Influencer Identification

With an AI-powered influencer database of over one million users, Upfluence helps brands connect with influencers. To enhance influencer discovery, you can sort through candidates using filters, keywords, and customized campaigns. Using Upfluence’s free influencer analysis tool, it’s easier than ever to vet an influencer’s profile and see their engagement rate, reach, average views, and likes. Upfluence even supports affiliate marketing efforts and content usage rights. The platform is most well-known for placing a strong focus on ROI tracking, which is why brands can so effortlessly measure the impact of influencer collaborations on sales, revenue, and other key performance indicators.

Influencer marketing agencies

Influencer marketing agencies offer managed influencer marketing services. These companies typically have existing influencer relationships and access to industry-leading tools. And while they’re more expensive, they handle most of the work so you can focus on running your business.

Here are some of the best influencer marketing agencies for your business:

HireInfluence

HireInfluence is a full-service influencer marketing agency that helps with strategy, talent sourcing, content creation, execution and performance tracking. The agency also takes care of influencer payments, contracts and briefs.

HireInfluence specializes in a variety of industries, platforms and campaign types so you know your brand is in the right hands.

Key features

• Existing relationships with vetted influencers
• Support for on-site promotional events
• End-to-end content production services
• Product curation, packaging design and fulfillment
• Paid media management and facilitation
• Customized analytics and reporting based on client KPIs

NeoReach

NeoReach is an influencer marketing agency that also has its own software. You can either go for their managed services or purchase only the platform and API. The company offers full-service influencer marketing, from strategy to execution to reporting. NeoReach also offers a customizable enterprise platform for big brands that need more scalability.

Key features

• Self-service software and APIs for more control
• Established network of influencers
• Campaign strategy, execution, and reporting
• Contract and negotiation management
• Support for online and offline influencer activations

Use influencer marketing tools to make smart decisions and boost campaign results

Running an influencer marketing campaign takes a lot of work. Influencer marketing tools can help you focus your energy and resources where they matter. Find the right influencers faster, automate the outreach process, manage campaigns and payments, track progress and more.