New Update to Google’s Search Generative Experience

Google has announced number of improvements to its Search Generative Experience (SGE) feature. The updates include a faster AI snapshot generation process, more relevant and informative answers, and a new conversational mode that allows users to ask follow-up questions.

Google posted a new YouTube Short, inviting more users to test Search Generative Experience (SGE) through Search Labs. To access the feature, users can sign up for Search Labs on the Google Search website. Google revealed numerous enhancements to the Search Generative Experience.

Here’s what you can expect from improved AI overviews in Google SGE. Read this article to learn How to Turn on Google AI Generative Search.

Google’s Search Generative Experience Update

Use Generative AI to Improve Search

With the new search generative AI capabilities in Google Search, you can now understand a topic faster, uncover new viewpoints and insights, and get things done more easily.

For example, if you ask a question like “What are the best restaurants in San Francisco for a group of four?” Typically, you might break this one question down into smaller ones, such as “What are the best restaurants in San Francisco?” and “What are some restaurants that can accommodate a group of 4?“. Then, you would have to sort through the vast amount of information available to you and start to piece things together yourself.

With the new search generative experience, search can handle some of that heavy lifting for you. When you search for “what’s better for a family with kids under 3 and a dog, bryce canyon or arches.”, you’ll see an AI-powered snapshot of important facts to consider, along with links to dive deeper.

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Search Generative Experience
New Update to Google’s Search Generative Experience 1

The suggested next steps are listed below this snapshot. You can ask follow-up questions, such as “How long should I spend at Bryce Canyon with kids?” When you tap on one of them, you’ll be brought to a new conversational mode where you can ask Google more questions about the issue you’re looking at.

Context will be carried over from question to question, allowing you to explore more naturally. You will also find useful jumping-off points for web information and a variety of perspectives to explore.

Generative AI can Help you Shop

Generative AI in Search can help you in making informed purchasing decisions by presenting you with a thorough snapshot of the product or service you are interested in. This snapshot includes elements such as pricing, reviews, ratings, and product descriptions. This information can help you compare different products and services and make the best option for you.

Search Generative Experience
New Update to Google’s Search Generative Experience 2

The new Generative AI shopping experience is built on Google’s Shopping Graph, which is the world’s most comprehensive dataset of products, sellers, brands, reviews, and inventory. The Shopping Graph has more than 35 billion product listings, and it is updated every hour with more than 1.8 billion new listings. This means that users can always find up-to-date and reliable results when they are shopping.

Wide Range of Voices and Sources

Google designed its new search generative experience to highlight and drive attention to content on the web. This makes it easy for people to dive deeper on the topic they’re learning about. As Google brings generative AI into Search, they are committed to continue sending valuable traffic to sites across the web.

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Google also believes that ads are a vital piece of how the web works and help people find relevant products and services. In this new generative experience, search ads will continue to display in dedicated ad slots throughout the page. Google will uphold its commitment to ad transparency and ensure that ads are distinguishable from organic search results.


These Google’s Search Generative Experience (SGE) changes are designed to make SGE more comprehensive, informative, and user-friendly. In general, the updates to SGE are a significant improvement. They make SGE a more comprehensive, informative, and user-friendly tool for searching for information on the web. If you haven’t tried SGE yet, I encourage you to give it a try.