Placer AI is location intelligence and foot traffic data software that helps businesses understand their customers, competitors, and markets. It collects geolocation and proximity data from devices that are enabled to share that information with their users and creates anonymized and aggregated consumer profiles. With Placer AI, businesses can access real-time foot traffic tracking, trade area demographics, migration trends, co-tenancy analysis, and more.
In this article, we will show you how to use Placer AI to optimize your marketing strategy and reach your target audience more effectively.
What is Placer AI？
Placer AI is a powerful piece of software that uses location intelligence and foot traffic data to give retailers valuable insights about their audience and competitors. By providing in-depth visibility into consumer foot traffic, it helps businesses make smarter choices regarding real estate and increase their chances of closing deals successfully.
How to Use Placer AI to Optimize Your Marketing Strategy
Placer AI is a location intelligence platform that helps you understand, and influence consumer behavior based on real-world data. We will show you how to use Placer AI to optimize your marketing strategy and achieve your business goals.
Identify Your Target Audience and Their Preferences
To make your marketing better, you first need to know your target audience and what they like. Placer AI can help with that by providing details about any location, like trade area analysis and demographic data. Trade area analysis shows you where your store’s customers come from and how often they visit. It helps you understand their travel distance.
Demographic data describes your customers’ characteristics, like age, gender, income, and education. By using this data for your trade area, you can understand who your customers are and what they want. This helps you create smarter marketing strategies.
To make your marketing better, you can customize your strategy to attract your target audience. For example, you can:
- Use social media platforms that are popular among young professionals, such as LinkedIn, Instagram, and Twitter
- Highlight the quality and sustainability of your coffee products in your messaging.
- Create local partnerships and sponsorships to increase brand awareness and community engagement.
Analyze Your Competition and Benchmark Your Performance
The next step to improve your marketing is to know your competition and how you compare to them. Placer AI can help by giving you data on visit trends and store rankings for any location. Visit trends show you how many people visit a place, when they visit, and how long they stay.
Store rankings compare how well different stores perform in terms of visits, visitors, and how often people come in. This helps you see how your store stacks up against others in the same area or category. By using this information, you can make smarter marketing choices.
To see how well you’re doing compared to your competitors and find your strengths and weaknesses, you can:
- Use seasonal promotions and events to boost your foot traffic during off-peak seasons.
- Use competitive pricing and positioning to differentiate yourself from Starbucks and Peet’s Coffee
- Use customer testimonials and referrals to increase your visitor count and market share.
- Use customer feedback and surveys to improve your customer service and retention.
Evaluate Your Marketing Campaigns and Events
The third step to optimize your marketing strategy is to know how your marketing efforts affect your foot traffic and sales. Placer AI can help you with that by providing you with visits variance and attribution analysis data for any location.
Visits variance is a way of measuring the change in foot traffic of a location due to a specific event or time period. By analyzing the visits variance of your store or potential site, you can understand how your marketing campaigns and events impact your foot traffic and customer behavior.
Attribution analysis is a way of measuring the effectiveness of different marketing channels and campaigns in driving foot traffic to a location. By analyzing the attribution analysis of your store or potential site, you can understand how your marketing mix influences your foot traffic and sales.
You can evaluate your marketing campaigns and events and optimize for maximum results. For example, you can:
- Use visits variance data to measure the short-term impact of your marketing efforts on foot traffic and customer behavior.
- Use attribution analysis data to measure the long-term impact of your marketing efforts on sales and ROI.
- Use A/B testing and experimentation to compare different marketing channels and campaigns and find the best ones for your goals.
- Use data-driven insights and recommendations to improve your marketing strategy and tactics.
You can also check out our blog, The 5 Best AI Trading Platforms of 2023.
Frequently Asked Questions
Placer AI is a powerful tool that can help you optimize your marketing strategy by providing you with insights into your customers, competitors, and markets. By using Placer AI, you can identify the best locations for your stores, measure your performance against the competition, assess the impact of your marketing campaigns, and tailor your messaging to your target audience. Placer AI can help you make smarter decisions and close more deals with location intelligence and foot traffic data.