Semrush began its journey not as the comprehensive marketing suite it is today, but as a focused toolset. Launched in 2006 as Seodigger by Oleg Shchegolev and Dmitry Melnikov, it evolved into the SEOQuake browser extension in 2007 before adopting the Semrush name in 2008. A significant rebranding occurred in 2020, changing the capitalization from SEMrush to Semrush. By 2025, the platform has expanded dramatically, offering over 55 distinct tools catering to a wide range of digital marketing needs, including SEO, PPC, content marketing, and social media management. This article provides a detailed overview of the latest Semrush statistics, covering user demographics, tool adoption, financial performance, and overall market reach, offering valuable insights into the platform’s scale and influence.
Semush Key Statistics In 2025
- Over 1,166,000 individuals have utilized Semrush since its inception.
- Semrush currently serves nearly 117,000 paying customers alongside approximately 1 million free users.
- The platform features the market’s largest keyword database, containing 26.5 billion keywords.
- Semrush employs 1744 full-time staff members, including remote workers.
- In 2024, Semrush achieved $376.82 million in annual revenue.
- The platform grew from just two tools in 2008 to over 55 tools by 2025.
- Semrush’s revenue is projected to grow by 16.45% annually over the next three years.
- The platform maintains a vast backlink database totaling 43 trillion backlinks.
- Semrush holds the largest keyword database specifically for the USA, with 3.6 billion keywords.
- The total user base expanded from 388,000 to 1.17 million within five years.
User Demographics
Semrush serves over a million users globally, with significant concentrations in the United States and the United Kingdom. The user base primarily consists of SEO professionals, digital marketers, and content creators. Globally, the majority of Semrush users are male, and the largest age cohort visiting the website falls within the 25–34 year range, representing 36% of visitors.
Total Users of Semrush
As of 2025, Semrush supports over 1,049,000 registered free active customers worldwide. This represents a user base growth of 29.64% in the preceding year.
The platform also serves nearly 117,000 paying customers, indicating an 8.33% increase compared to the previous year and highlighting consistent growth in its paid subscriber base.
Semrush Total User Count (2019-Present):
| Year | Semrush Total Users | Growth Percentage |
|---|---|---|
| 2019 | 388,000 | – |
| 2020 | 471,000 | 21.39% |
| 2021 | 619,000 | 31.38% |
| 2022 | 898,000 | 45.07% |
| 2023 | 1,149,000 | 27.92% |
| 2024 | 1,166,000 | 1.48% |
Source: Semrush Financials
Semrush Free and Paid User Statistics
In 2025, Semrush maintains a user base comprising nearly 117,000 paying subscribers and over 1 million free users.
Semrush Paying Customers (Since 2019):
| Year | Semrush Paying Customers |
|---|---|
| 2019 | 54,000 |
| 2020 | 67,000 |
| 2021 | 82,000 |
| 2022 | 95,000 |
| 2023 | 108,000 |
| 2024 | 117,000 |
Semrush Free Customers (Since 2019):
| Year | Semrush Free Customers |
|---|---|
| 2019 | 334,000 |
| 2020 | 404,000 |
| 2021 | 537,000 |
| 2022 | 803,000 |
| 2023 | 1,041,000 |
| 2024 | 1,049,000 |
Source: Semrush Financials (Quarterly and Annual Filings)
Semrush User Demographics
Here is a breakdown of traffic sources by country for Semrush:
- The United States is the largest source of traffic, accounting for 17.23%.
- India is second, contributing 13.14%.
- Pakistan follows with 5.14%.
- The United Kingdom and France also provide significant traffic at 4.91% and 3.95%, respectively.
Source: SimilarWeb Traffic Analytics
Semrush User Profiles
The primary interests of Semrush’s target audience lie in Computers and Technology, followed by:
- Programmers and software developers
- Graphic designers and web designers
- Digital marketing professionals
Semrush audience interests and demographics including tech focus and 25-34 age group dominance
The audience composition is 63% male and 36% female. The predominant age group among visitors is 25–34 years old, making up 36% of the user base.
Source: SimilarWeb
Semrush Tools
Semrush has significantly expanded its offerings, growing from just 2 tools in 2008 to over 55 by 2025. Popular features include the Keyword Magic Tool, boasting 26.5 billion keywords, and Backlink Analytics, indexing 43 trillion backlinks.
Semrush Number of Tools Growth
The platform’s toolkit has seen exponential growth since its inception.
Graph illustrating the growth of Semrush tools from 2 in 2008 to over 55 by 2025
Evolution of Semrush Tool Count (2008-2025):
| Year | Number of Tools |
|---|---|
| 2008 | 2 |
| 2012 | 4 |
| 2013 | 5 |
| 2014 | 8 |
| 2015 | 11 |
| 2016 | 21 |
| 2017 | 27 |
| 2018 | 39 |
| 2019 | 43 |
| 2020 | 50 |
| 2024 | 55+ |
Source: Semrush Company Information
Semrush Popular Tools
Semrush’s Keyword Magic Tool features an extensive database of 26.5 billion keywords globally, with 3.6 billion specific to the US.
The Backlink Analytics tool indexes over 43 trillion backlinks sourced from 390 million referring domains, crawling more than 10 billion URLs daily.
Semrush’s Traffic Analytics and Market Explorer tools utilize 500 TB of raw data covering 190 regions and countries.
Additionally, Semrush hosts over 60 applications in its App Center across 10 different categories.
Source: Semrush Statistics Page
Semrush Keyword and Domain Statistics
Semrush manages a database of over 26.5 billion keywords. Below is data detailing the desktop/mobile distribution for keywords and domains, including US-specific figures.
Keyword Database of Semrush
With over 26.5 billion keywords as of 2025, Semrush possesses the largest keyword database available.
Growth of Semrush Keyword Database (Since 2017):
| Year | Number of keywords |
|---|---|
| 2017 | 819 million |
| 2018 | 4.4 billion |
| 2019 | 10.5 billion |
| 2020 | 18.8 billion |
| 2021 | 20 billion |
| 2022 | 22.3 billion |
| 2023 | 25.3 billion |
| 2024 | 25.9 billion |
| 2025 | 26.5 billion |
Source: Semrush Stats Page
Top 10 Countries by Keyword Database Size (Keyword Magic Tool):
| Country | Keywords |
|---|---|
| United States | 3.6 billion |
| Brazil | 2.6 billion |
| France | 1.7 billion |
| United Kingdom | 1.6 billion |
| Germany | 1.4 billion |
| Canada | 1.3 billion |
| Spain | 1.2 billion |
| Australia | 1.1 billion |
| Italy | 1.1 billion |
| Netherlands | 660 million |
Source: Semrush Keyword Analytics
Desktop and Mobile Keywords – Semrush Statistics
Semrush’s “Domain Analytics” offers valuable insights into domains, subdomains, and URLs. Here are key statistics regarding desktop vs. mobile keywords and domain profiles.
Keyword Statistics
Semrush currently indexes 543 million desktop domain profiles and 80.1 million mobile domain profiles.
Top Countries: Desktop vs. Mobile Keywords:
| Country | Desktop Keywords | Mobile Keywords |
|---|---|---|
| United States | 160 million | 45.1 million |
| United Kingdom | 24.1 million | 3.6 million |
| France | 23.9 million | 3.6 million |
| Germany | 23.7 million | 3.5 million |
| Brazil | 20.1 million | 3 million |
| Japan | 20 million | 2.9 million |
| Canada | 19.5 million | 2.9 million |
| Spain | 19.4 million | 2.9 million |
| India | 18 million | 2.6 million |
| Australia | 17.4 million | 2.1 million |
Domain Profile Statistics
The platform tracks 774 million desktop domain profiles and 32.1 million mobile domain profiles.
Top Countries: Desktop vs. Mobile Domains:
| Country | Desktop Domains | Mobile Domains |
|---|---|---|
| United States | 37.7 million | 9.8 million |
| United Kingdom | 14.2 million | 1.7 million |
| France | 13.4 million | 2 million |
| Germany | 15.8 million | 2.3 million |
| Brazil | 9.8 million | 1.2 million |
| Japan | 9.4 million | 1.4 million |
| Canada | 13.6 million | 1.6 million |
| Spain | 12.8 million | 1.6 million |
| India | 11.2 million | 1.8 million |
| Australia | 11.7 million | 1.6 million |
Semrush Revenue
Semrush has shown impressive financial growth, with annual revenue increasing from $188 million in 2021 to over $376.82 million by the end of 2024. Below are recent statistics detailing Semrush’s revenue growth trends through yearly and quarterly reports.
Semrush Revenue Growth
The company has demonstrated consistent revenue increases over the past few years.
Semrush Annual Revenue:
| Year | Revenue |
|---|---|
| 2021 | $188 million |
| 2022 | $254.3 million |
| 2023 | $307.7 million |
| 2024 | $376.82 million |
Note: As of Q4 2024, Semrush reported an average annual recurring revenue (ARR) per paying customer of $3,522, marking a 12.7% increase from 2023.
Semrush Quarterly Revenue:
Here is a breakdown of Semrush’s quarterly revenue from Q1 2021 through Q4 2024.
| Quarter and Year | Quarterly Revenue (USD Million) |
|---|---|
| Quarter 1 2021 | 40.0 |
| Quarter 2 2021 | 45.0 |
| Quarter 3 2021 | 49.3 |
| Quarter 4 2021 | 53.7 |
| Quarter 1 2022 | 57.1 |
| Quarter 2 2022 | 62.6 |
| Quarter 3 2022 | 65.8 |
| Quarter 4 2022 | 68.8 |
| Quarter 1 2023 | 70.9 |
| Quarter 2 2023 | 74.7 |
| Quarter 3 2023 | 78.7 |
| Quarter 4 2023 | 83.4 |
| Quarter 1 2024 | 85.8 |
| Quarter 2 2024 | 91.0 |
| Quarter 3 2024 | 97.4 |
| Quarter 4 2024 | 102.6 |
Source: Semrush Financial Results
Semrush Revenue By Region
The United States represents Semrush’s largest market, generating $170.73 million in revenue by Q4 2024. Customers in the United Kingdom contributed $34.38 million in revenue during 2024.
Revenue from US Customer Sales:
- 2019: $42.16 million (45.78% of total revenue)
- 2020: $57.23 million (45.83% of total revenue)
- 2021: $85.64 million (45.55% of total revenue)
- 2022: $119.78 million (47.1% of total revenue)
- 2023: $146.4 million (47.58% of total revenue)
- 2024: $170.73 million (45.31% of total revenue)
Revenue from UK Customer Sales:
- 2019: $10.19 million (11.06% of total revenue)
- 2020: $13.16 million (10.54% of total revenue)
- 2021: $19.63 million (10.44% of total revenue)
- 2022: $25.67 million (10.09% of total revenue)
- 2023: $30.04 million (9.76% of total revenue)
- 2024: $34.38 million (9.12% of total revenue)
Source: Semrush Financial Statements (SEC Filings)
Market Reach and Penetration
Semrush maintains a worldwide presence, operating across numerous countries and holding a substantial market share relative to its competitors. An overview of Semrush’s market position is provided below.
Global Presence
Semrush offers services in 142 countries and utilizes a massive 500TB of raw website traffic data covering 190 countries and regions.
As of 2025, Semrush employs 1744 people distributed across 14 offices globally.
Source: Semrush
Semrush Traffic Statistics
The Semrush website attracts an estimated 11.5 million visits per month.
Source: Semrush Domain Overview Tool
Semrush domain overview showing estimated monthly website traffic
Semrush Employee Statistics
As of 2025, Semrush employs 1744 full-time employees and contractors, with a significant portion dedicated to its sales and marketing organization.
The majority of Semrush’s 1,744 full-time employees are based in Spain and the United States.
Distribution of Semrush Employees by Country:
| Country | Semrush employees |
|---|---|
| Spain | 452 |
| United States | 326 |
| Germany | 153 |
| Netherlands | 142 |
| Serbia | 129 |
| Cyprus | 122 |
| Czech Republic | 119 |
Source: Semrush Financials (Annual Report)
Competitive Analysis of Semrush
When compared to alternatives like Ahrefs and Moz, Semrush distinguishes itself with a broader array of tools extending beyond core SEO functions to include social media management and comprehensive content marketing features.
Comparison with Competitors
Here’s how Semrush’s keyword and backlink database sizes compare to key competitors Ahrefs and Moz:
| SEO Software | Keyword Database | Backlink Database |
|---|---|---|
| Semrush | 26.5 billion keywords | 43 trillion backlinks |
| Ahrefs | 28.7 billion keywords | 35 trillion links |
| Moz | 1.25 billion keywords | 45.5 trillion links |
Unique Selling Points
This table highlights features where Semrush often differs from competitors like Ahrefs and Moz:
| Feature | Semrush | Ahrefs | Moz |
|---|---|---|---|
| Number of Tools | 55+ tools covering diverse digital marketing aspects | ~5 main tools primarily focused on SEO | ~10 main tools for SEO and link building |
| Competitive Analysis | In-depth analysis, including traffic analytics | Competitor backlink and organic search analysis | Competitive analysis via link research |
| Content Marketing | Integrated suite of content marketing tools | Content explorer for identifying popular niche content | Basic content suggestions and optimization features |
| Site Audits | Comprehensive site audit tool (>140 checks) | Site audit tool with various technical SEO checks | Site Crawl tool for fundamental site audits |
| Social Media Mgmt. | Tools for social media posting, tracking, and analytics | Limited social media tracking capabilities | No integrated social media management tools |
| Advertising Research | Tools for analyzing paid search and display advertising campaigns | Basic tools for Pay-Per-Click (PPC) analysis | Limited PPC research functionality |
| Local SEO | Dedicated local SEO toolkit for managing local listings | Not available | Offers Moz Local for creating and managing local business listings |
Sources: Semrush Website, Ahrefs Features Page, Moz Features Page
Future Projections of Semrush
Semrush is expected to continue expanding its toolkit, aiming to support users seeking to enhance website user experience and improve search engine rankings. Below is a summary of Semrush’s growth forecasts and planned feature developments.
Growth Predictions
Semrush’s revenue is projected to increase by 16.45% annually over the next three years. This growth rate is anticipated to surpass the broader software industry average of 12.31% and the US market average of 9.79%.
Sources: Wall Street Zen, Semrush Digital Trends Blog
According to forecasts from Simply Wallstreet, Semrush’s annual revenue is expected to reach $512 million by the end of 2026.
Upcoming Features
Here are some anticipated developments and updates for the Semrush platform:
Semrush will likely enhance the capabilities of its core offerings, such as competitive analysis, keyword research, and advertising tracking tools.
Source: Semrush Updates Blog (2025 focus)
Planned updates include enhancements to the .Trends product line, focusing on delivering improved insights and more comprehensive analytics. .Trends is part of Semrush’s Competitive Intelligence (CI) suite, providing daily and weekly competitor website traffic data.
Source: Semrush Investor Relations Announcements
Customer Feedback and Satisfaction
Overall, Semrush users express high levels of satisfaction regarding the platform’s extensive features, responsive customer support, and general functionality.
User Reviews
On the Capterra review platform, Semrush has garnered positive feedback from over 2200 users, achieving an average rating of 4.6 out of 5 stars.
Screenshot of Semrush Capterra reviews highlighting a high user satisfaction rating
On the G2 platform, Semrush holds strong reviews from more than 2500 users, with an average rating of 4.5 out of 5 stars.
Support and Community
Semrush provides customer assistance through multiple channels, including a comprehensive free knowledge base and email support.
Users can access the Help Center (https://www.semrush.com/kb/) for a wide range of articles and tutorials covering Semrush’s various tools.
For direct email inquiries, support can be reached at [email protected].
New users can also request a free demo (https://www.semrush.com/kb/request-demo/) to gain a deeper understanding of the platform’s capabilities.
Additionally, users can contact Semrush via direct messages on their social media channels, such as Twitter or Facebook.
Conclusion: As of 2025, Semrush Has 1.16 Million Active Users Worldwide
The statistics presented clearly demonstrate that Semrush stands as one of the most robust and comprehensive platforms available for addressing diverse digital marketing requirements.
This overview has compiled the latest data and statistics pertaining to Semrush, encompassing its SEO capabilities, content marketing tools, competitor analysis features, and market trends. We encourage you to bookmark this page, as it will be periodically updated with the newest information. If you have any questions regarding these Semrush stats, feel free to share them in the comments section.
