Twitter has announced that it will start sharing a portion of its advertising revenue with verified creators who are signed up for Twitter Blue, the company’s premium subscription service. This is a major step for the social media platform to support and reward its content creators, who have been demanding more monetization opportunities for years.
In this article, we will explain what the Twitter Ad revenue sharing program is, how it works, and what are its benefits and challenges for creators and users.
Twitter Ad Revenue Sharing Program
Twitter is one of the most popular and influential social media platforms in the world, with over 300 million monthly active users and billions of tweets posted every day. However, until recently, Twitter did not offer much in terms of monetization options for its content creators, who rely on their followers, sponsors, and external platforms to earn a living from their work.
That changed in February 2021, when Elon Musk the billionaire who acquired Twitter in October 2020, announced that the company had started sharing ad revenue with creators for ads that appear in their reply to threads. This was part of Musk’s vision to empower creators and make Twitter a more creator-friendly platform.
Now, Twitter has officially launched its Creator Ads Revenue Sharing program, which allows eligible creators to opt in and start earning a share of the revenue from ads that are displayed in their replies. This is a significant move by Twitter to attract and retain more creators and provide them with a sustainable and direct source of income.
How Twitter Ad Revenue Program Works
To be eligible for Twitter’s monetization program, creators must be verified users with at least 5 million total impressions on their posts over the last 3 months. They must also have a Stripe payment account, which is the platform Twitter has partnered with for payouts. Once creators meet these criteria, they can opt into the program and start earning revenue from ads displayed in their tweet replies.
The specific amount of Twitter Ad revenue that creators earn will vary based on factors like the number of impressions their posts receive, the type of ads shown, and overall engagement on their content. Twitter has not disclosed the exact percentage of Twitter ad revenue shared with creators but has said the payout per impression ranges from “a fraction of a cent” to a few cents, depending on engagement. As context, Twitter paid out a total of $5 million cumulative to over 8,500 creators for the month of February.
Benefits and Challenges of the Program
The launch of the Twitter ad revenue sharing program is a major win for creators on Twitter, who have been asking for more ways to monetize their content for years. Some of the benefits of the program are:
Increased income: Creators can earn a significant amount of money from the Twitter Ad revenue program, especially if they have a large and engaged following. This can help them supplement their income from other sources and make a living from their work.
Recognition: Creators can gain more recognition and exposure from the Twitter Ad revenue program, as their content will be more visible and attractive to advertisers and users. This can help them grow their audience and influence on the platform.
Motivation: Creators can feel more motivated and inspired to create more and better content for the platform, as they will be rewarded for their efforts and creativity. This can lead to higher quality and diversity of content on Twitter.
Potential Drawbacks and Challenges of the Program
However, the program also comes with some potential drawbacks and challenges for creators and users. Some of them are:
Cluttered replies: Some creators may worry that the ads will clutter up their replies and make it harder for them to engage with their audience. Users may also find the ads annoying or distracting and may lose interest in following or interacting with certain creators.
Limited availability: The program is only available to verified creators who meet certain criteria, which means that smaller or newer creators may not be able to benefit from it. Moreover, the availability of the program depends on the countries where Stripe supports payouts, which may exclude some regions or markets.
Competition: The program may increase competition among creators who want to attract more advertisers and users to their content. This may lead to some creators compromising on their authenticity or originality to appeal to a wider or more lucrative audience.
Frequently Asked Questions
Twitter Ad Revenue Sharing program is a significant initiative by the social media platform to support and reward its content creators, who have been demanding more monetization opportunities for years. The program allows eligible creators to opt in and start earning a share of the revenue from ads that are displayed in their replies.
This can help them increase their income, recognition, and motivation to create more and better content for the platform. We hope you found this article helpful. If you have any questions, please feel free to leave a comment below.