Uncover the Best Selling Items on Etsy

Are you ready to turn your passion into a thriving online business? Etsy, the e-commerce platform specializing in handmade, vintage, and unique items, offers an incredible opportunity for individuals and small businesses to showcase their creativity and to sell handmade items to a global audience. In this comprehensive guide, we will uncover the best selling items on Etsy, delve into the most popular categories, and provide tips and strategies to boost sales and grow a successful Etsy shop. Let’s embark on this journey to discover the secrets behind top Etsy sellers and how you too can achieve similar success.

Key Takeaways

  • Discover the best-selling items on Etsy, including handmade products, craft supplies and tools, jewelry and accessories, home decor & living items.
  • Leverage print-on-demand products to create unique apparel & clothing or home & living items for sale.
  • Optimize product listings with clear images and descriptions. Master Etsy SEO by incorporating relevant keywords into titles/descriptions. Engage customers through personalized communication to boost sales.

Top Etsy Categories for Sellers

A picture of a person selling items on Etsy

*Etsy’s online marketplace is home to a diverse range of categories, catering to various interests and preferences. Some of the categories you can find on the Etsy marketplace include:

  • Handmade items
  • Craft supplies
  • Jewelry
  • Home decor

With such a wide variety of options, there is something for everyone on Etsy.

Understanding the top-selling categories can empower your Etsy business to connect with the vast pool of Etsy shoppers. Let’s identify the popular Etsy categories and understand their appeal.

Handmade Items

Handmade items are truly the heart and soul of Etsy. These one-of-a-kind products, crafted with love and care, are highly sought after by customers who appreciate the uniqueness and personal touch of handmade creations. From handmade jewelry and vintage items to custom clothing and home decor, Etsy’s handmade category is a treasure trove of creativity and craftsmanship.

Some of the best-selling handmade items on Etsy include:

  • Stickers
  • Metal jewelry
  • Pendants
  • Custom-styled apparel
  • Products crafted from wood, wool, and fabric

Top Etsy sellers, such as The Twisted Hatter and Curry Bungalow, have found great success in the handmade category, with their exceptional products and dedication to customer satisfaction.

Craft Supplies & Tools

An image showing the best selling items on Etsy in the Craft Supplies & Tools category

Craft supplies and tools are in high demand on Etsy, as the platform caters to a thriving creative community and DIY enthusiasts. This category is a goldmine for sellers who can offer:

  • Unique and hard-to-find materials
  • High-quality tools and equipment
  • Specialty items for specific crafts
  • Handmade supplies
  • Customizable options

These offerings enable fellow crafters to bring their own artistic visions to life.

Stickers are among the most popular items in the Craft & Supplies category on Etsy, with many etsy best sellers and shop owners focusing on selling them. Other sought-after craft supplies include vintage items, such as buttons and fabrics, as well as materials for jewelry making, sewing, and other crafts.

With the right product offerings and marketing, sellers can capitalize on the ever-growing interest in craft supplies and tools on Etsy.

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Jewelry & Accessories

A picture of handmade jewelry

Jewelry and accessories are a top-selling category on Etsy, as customers are drawn to the platform for its unique, often custom designs, and handmade pieces. From dainty pendants and chokers to braided bracelets and signet rings, the possibilities are endless for sellers who can create beautiful and personalized items that resonate with buyers.

CaitlynMinimalist, a successful Etsy shop, has built a loyal customer base with their minimalist and custom jewelry designs. By offering a range of options, such as metal types, gemstones, and personalization, sellers can attract a diverse clientele and cater to the individual tastes of Etsy shoppers. With dedication to craftsmanship and customer service, sellers can achieve great success in the Jewelry & Accessories category.

Home Decor & Living

A picture of home decor items

Home decor and living items are popular on Etsy, as shoppers seek out unique and personalized products to make their living spaces truly their own. The Home Decor & Living category offers a wide range of products for sellers to showcase their creativity, including:

  • Printable wall art
  • Scented candles
  • Custom coffee mugs
  • Handmade pillows

Some of the top-selling items in this category include:

  • Wall decor
  • Prayer beads
  • Dining and serving items
  • Outdoor gardening and decor products

By offering high-quality, stylish, and unique items, sellers can tap into the demand for home decor and living items on Etsy and grow a successful online business in this category.

Wedding & Party Supplies

A picture of wedding and party supplies

Weddings and parties are momentous occasions, and Etsy offers a plethora of custom and unique products to make these events even more special. Some examples of products in the Wedding & Party Supplies category include:

  • Wedding invitations
  • Party decorations
  • Personalized gifts
  • Favors

This category is a lucrative one for sellers who can provide exceptional and memorable products.

Bridesmaid gowns are one of the most popular items in this category. Additionally, bachelorette shirts, handmade invitations and jewelry items are also in high demand. Modparty, a top Etsy seller, specializes in wedding and party supplies, offering a wide range of custom and unique products that cater to various themes and preferences.

By tapping into the ever-growing market for wedding and party supplies, sellers can create a thriving Etsy business in this category.

The Rise of Print-on-Demand Products on Etsy

In recent years, print-on-demand products have gained popularity on Etsy, offering sellers an innovative way to create and sell unique items without the need for inventory. From apparel and clothing to home and living items and even digital prints and downloads, print-on-demand products have revolutionized the way sellers can do business on Etsy.

We’ll examine different subcategories of print-on-demand products and understand their role in reshaping the Etsy marketplace and opening up new avenues for sellers.

Apparel & Clothing

Print-on-demand clothing is a popular option on Etsy, allowing sellers to offer unique and customizable designs without the need for inventory. This business model enables sellers to focus on creating eye-catching and original designs while leaving the printing, packaging, and shipping to the print-on-demand service provider.

Successful Etsy sellers selling apparel themselves, such as Water Rok, Stamp By Me Studio, and BADINKA, have harnessed the power of print-on-demand clothing to grow their businesses. By offering a diverse range of clothing items, including:

  • t-shirts
  • hoodies
  • dresses
  • leggings

These Etsy shop owners, like most Etsy sellers, have carved out a niche in the highly competitive apparel market on their Etsy store.

Home & Living Items

Print-on-demand home and living items, such as mugs and pillows, are gaining popularity on Etsy, offering sellers the opportunity to create unique and personalized products without the need for inventory. By partnering with print-on-demand service providers, sellers can focus on creating appealing designs while leaving the printing, packaging, and shipping to the experts.

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Some of the most sought-after print-on-demand home and living items on Etsy include:

  • Custom hoodies
  • Gallery-style wall art
  • Desk prints
  • Journals
  • Face masks
  • Drinkware (such as mugs)
  • 3D-printed mouse hole stickers

By offering a diverse range of home and living items, sellers can tap into the growing market for print-on-demand products on Etsy.

Digital Downloads

Digital downloads, such as printables and templates, are a popular and profitable option start selling on Etsy, with no shipping or inventory required. Sellers can offer a wide range of digital products, including:

  • Printable wall art
  • Planner stickers
  • Sewing patterns
  • Website templates

These products, available in our online store, provide instant access to customers upon purchase.

Successful Etsy sellers, such as PlannerKate1, CaitlynMinimalist, and Modparty, have capitalized on the digital download trend, offering a diverse range of digital products to their customers. By focusing on creating high-quality and unique digital downloads, these sellers have built a loyal customer base and generated passive income through their Etsy shops.

Tips for Boosting Sales on Etsy

A picture of a person optimizing product listings on Etsy

Boosting sales on Etsy is a common goal for many sellers, and with the right strategies and tactics, your Etsy shop can flourish. In this section, we will provide tips for increasing sales on Etsy and helping your business grow. From optimizing product listings and mastering Etsy SEO to engaging with customers, these tips will set you on the path to success.

We’ll now discuss diverse strategies and tactics that can enhance your Etsy shop sales and draw in more customers.

Optimizing Product Listings

A picture of a person mastering Etsy SEO

A captivating and informative product listing plays a vital role in grabbing the attention of potential buyers, leading to successful conversions. To optimize your product listings, ensure that you provide clear and high-quality images, detailed descriptions, and relevant keywords that accurately represent your products.

Additionally, consider employing an inverted pyramid structure for your product descriptions, starting with an engaging introductory sentence and then providing more detailed information further down. This approach makes it easy for buyers to quickly grasp the most important information about your products and can boost your chances of making a sale.

Mastering Etsy SEO

A picture of a person engaging with customers

Mastering Etsy SEO (search engine optimization) is a critical factor in becoming a successful seller as it enhances your store’s visibility and the likelihood of your products being discovered by potential buyers. To master Etsy SEO, begin by conducting keyword research to identify the most relevant and popular keywords for your products.

Incorporate these keywords into your product titles, descriptions, and tags to increase the likelihood of your listings appearing in Etsy searches. Keep in mind that Etsy’s search algorithm, known as Context Specific Ranking (CSR), takes into account factors such as:

  • Keywords
  • Product descriptions
  • Titles
  • Tags
  • Categories
  • Attributes

When determining which items to display in search results.

By optimizing your listings for Etsy SEO, you can improve your shop’s visibility and boost sales.

Engaging with Customers

Cultivating strong relationships with customers is a key driver for sustained success on Etsy. It not only fosters repeat business but also encourages positive reviews, which can further attract new customers. To engage with customers effectively, consider providing personalized communication, responding promptly to customer inquiries, and offering excellent customer service.

Additionally, here are some tips to maintain customer satisfaction and grow your Etsy shop:

  • Be proactive in addressing potential issues and resolving them quickly.
  • Engage with customers and foster relationships.
  • Encourage repeat business.
  • Create a positive reputation for your Etsy shop.
  • Attract new customers.
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By following these tips, you can create a positive reputation for your Etsy shop and grow your business.

Case Studies: Successful Etsy Sellers

A picture of PlannerKate1's Etsy shop

Having looked into the best-selling items on Etsy, understanding various categories and strategies, and providing tips for boosting sales, we should now turn our attention to the real-life success stories of top Etsy sellers. These sellers have achieved remarkable success on the platform and can serve as an inspiration for aspiring Etsy entrepreneurs.

This section features the success stories of PlannerKate1, CaitlynMinimalist, and Modparty, highlighting their achievements and the strategies that led them to become leading Etsy sellers.


PlannerKate1is a top Etsy seller specializing in planner stickers. With a focus on high-quality products and excellent customer service, PlannerKate1 has built a loyal customer base that keeps coming back for more. By offering unique and appealing designs, and selling products, PlannerKate1 has managed to stand out in the competitive Etsy marketplace.

The success of PlannerKate1 can be attributed to their dedication to providing great designs and doodles, expeditious shipping, and responsive customer support. By prioritizing quality and consistency over quantity, PlannerKate1 has established itself as a top seller in the planner sticker niche, proving that any Etsy shop can thrive with the right approach.


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CaitlynMinimalist is a successful Etsy seller offering unique and personalized jewelry with a focus on minimalist designs and customization options. Founded by Kate Kim, CaitlynMinimalist has grown to become one of the top sellers in the Jewelry and accessories category on Etsy.

Their success can be attributed to:

  • Their dedication to crafting unique and custom handmade jewelry items
  • Their designs resonate with patrons
  • Taking advantage of the Etsy platform to reach a large audience
  • Implementing proficient product creation, photography, and marketing procedures

CaitlynMinimalist has become a shining example of success on Etsy.


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Modparty is a top Etsy seller specializing in wedding and party supplies, offering a wide range of unique and custom products for various occasions. From bridesmaid gifts to paper and party supplies to wedding decorations to party favors and more, Modparty has established itself as a go-to source for one-of-a-kind event essentials.

Their success can be attributed to:

  • Their commitment to providing personalized and high-quality items for their customers
  • Their dedication to excellent customer service
  • Offering a diverse range of wedding and party supplies

Modparty has managed to stand out in the competitive Etsy marketplace and become a top seller in their category.


Throughout this comprehensive guide, we have explored the best-selling items on Etsy, delved into various categories, and provided tips for boosting sales. By understanding the popular categories, implementing effective strategies, and learning from the success stories of top Etsy sellers, you too can achieve success on the platform.

Remember, the key to a successful Etsy business lies in offering unique, high-quality, and personalized products, combined with excellent customer service and effective marketing strategies. With dedication, persistence, and the right approach, you can turn your passion into a thriving Etsy shop and share your creativity with the world.

Frequently Asked Questions

What is the most popular items to sell on Etsy?

Popular items to sell on Etsy include handmade jewelry, vintage clothing, home décor, art prints, craft supplies, accessories, bags & purses, personalized gifts, wedding items, pet supplies, and paper & party supplies.

What is the number 1 seller on Etsy?

The number 1 seller on Etsy is ‘TinyDevotions’, offering handmade meditation jewelry and healing crystals.

What are the easiest items to sell on Etsy?

Handmade and personalized jewelry, craft supplies, printables, digital artwork, stickers, notebooks and journals sell candles, party decorations, and wedding products are the easiest items to sell on Etsy.

What is the most successful business on Etsy?

PlannerKate is the most successful business on Etsy, with 1.8 million sale transactions and 61,419 admirers. It sells a wide range of items including planners, stickers, albums, planner kits, checklists, vision boards, icons, and more.

What are the top-selling categories on Etsy?

Handmade Items, Craft Supplies & Tools, Jewelry & Accessories, Home Decor & Living, and Wedding & Party Supplies are the most popular categories on Etsy.

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