WhatsApp Business Adds Quick Action Bar for Faster Transactions

WhatsApp Business is a popular app that allows small and medium businesses to communicate with their customers, showcase their products, and accept payments through WhatsApp. The app has over 50 million users worldwide and is constantly adding new features to improve its functionality and usability.

One of the latest features that WhatsApp Business is testing on its Android app is the quick action bar. In this article, we will delve into the significance of this latest development and explore how it can benefit both businesses and consumers alike.

What is the Quick Action Bar Feature?

The quick action bar feature is a new icon that appears above the microphone button on the chat screen of WhatsApp Business. When tapped, it reveals a bar with three options: create order, quick replies, and catalogue. These options allow businesses to perform various actions quickly and easily without leaving the chat.

The quick action bar is a new feature that WhatsApp is testing on its Android Business app. The feature is designed to enhance the user experience. It allows users to quickly and easily access various functions. WhatsApp may release the new feature to other users in the future.

How does the Quick Action Bar Feature Work?

The Quick Action Bar feature in WhatsApp Business is a game-changer in how businesses and customers interact. This innovative tool simplifies and speeds up transactions, making the process smoother than ever before. Let’s delve into the mechanics of this feature to understand how it works and why it’s transforming the way we do business online.

  • Create order: This option allows businesses to create an order for a customer based on their chat conversation. Businesses can select products from their catalogue, add quantities, prices, discounts, taxes, and shipping charges, and send the order summary to the customer.
  • Quick replies: This option allows businesses to access their saved messages that they can use to reply to common questions or requests from customers. Businesses can create and edit their quick replies from the settings menu of WhatsApp Business.
  • Catalogue: This option allows businesses to share their product catalogue with customers. Businesses can create and update their catalogue from the settings menu of WhatsApp Business. They can add product images, names, prices, descriptions, links, and codes to their catalogue.
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How to Access the Quick Action Bar Feature on WhatsApp Business?

The quick action bar feature is currently in a testing phase and is available to select beta testers who have installed the latest versions of WhatsApp Business beta for Android. In the near future, it is expected to roll out to a broader audience. To access this feature on WhatsApp Business, users need to follow these steps:

  • Open WhatsApp Business on your Android device.
  • Tap on a chat with a customer or start a new chat.
  • Tap on the new icon above the microphone button to reveal the quick action bar.
  • Tap on any of the three options: create order, quick replies, or catalogue.
  • Perform the desired action from the quick action bar.

Benefits of the Quick Action Bar Feature for Businesses and Customers

The quick action bar feature offers several benefits for both businesses and customers, such as:

  • Faster transactions: The feature reduces the time and effort required to complete a transaction on WhatsApp Business. Businesses can create orders, send quick replies, and share products with just a few taps.
  • Improved communication: The feature enhances the communication between businesses and customers on WhatsApp Business. Businesses can provide more information, clarity, and personalization to their customers.
  • Increased engagement: The feature increases the engagement between businesses and customers on WhatsApp Business. Businesses can showcase their products, offer discounts, and upsell or cross-sell their products more effectively.

Frequently Asked Questions

Conclusion

WhatsApp Business is a powerful app that helps small and medium businesses to connect with their customers, showcase their products, and accept payments through WhatsApp. The app is constantly introducing new features to improve its functionality and usability. One of the latest features that WhatsApp Business is testing on its Android app is the quick action bar, which aims to make transactions faster and easier for both businesses and customers.

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The quick action bar feature is currently in a testing phase and is available to select beta testers who have installed the latest versions of WhatsApp Business beta for Android. In the near future, it is expected to roll out to a broader audience.