YouTube is doubling down on artificial intelligence (AI) with the introduction of several new AI tools aimed at empowering creators. At the recent Made on YouTube event in New York City, YouTube CEO Neal Mohan announced the release of Dream Screen, a tool that will allow creators of YouTube Shorts to generate video or backgrounds simplytyping in an idea. Additionally, YouTube revealed that Shorts videos are now receiving 70 billion daily views, indicating its intention to dominate the short-video format space currently occupiedTikTok.
Another tool introduced YouTube is YouTube Create, a mobile app that provides editing tools such as precision editing, automatic captioning, and voiceover capabilities. It also offers access to a library of filters, effects, transitions, and royalty-free music. This app serves as YouTube’s response to TikTok’s popular editing tool, CapCut, and aims to make content creation more accessible to a wider range of users.
YouTube is also bringing AI-powered tools to its platform, including Aloud, an instant dubbing tool that allows creators to offer dubbed versions of their videos in various languages. The platform is also planning to integrate generative AI into its YouTube Studio tool to help creators brainstorm video ideas and draft outlines. This tool will use insights from viewer analytics to suggest video ideas and maximize viewership performance.
The introduction of these new AI tools YouTube aligns with the recent trend among social media platforms to incorporate AI technology to enhance the user experience for creators and increase viewership. TikTok’s parent company, ByteDance, launched a generative AI music-making tool called Ripple, while Meta, the parent company of Facebook and Instagram, is reportedly developing an AI chatbot persona for its platforms.
YouTube’s focus on AI tools also follows its partnership with Universal Music Group to develop AI tools that offer safe and profitable opportunities for music rights holders. With the Music AI Incubator, YouTube aims to work closely with artists and the music industry to develop innovative AI tools that amplify and accelerate creativity.
Overall, YouTube’s commitment to AI technology underscores its dedication to empowering creators and expanding its creative communityproviding accessible tools and resources to enhance content creation and viewership on its platform.
– YouTube: https://www.musicbusinessworldwide.com/companies/youtube/
– ByteDance: https://www.musicbusinessworldwide.com/companies/bytedance/
– Universal Music Group: https://www.musicbusinessworldwide.com/companies/universal-music-group/
– Facebook: https://www.musicbusinessworldwide.com/companies/facebook/
– Instagram: https://www.musicbusinessworldwide.com/companies/facebook/instagram/
– Music Business Worldwide: https://www.musicbusinessworldwide.com