The Best SEO Niches for Blogs and Websites in 2023

I’ll share some of the best SEO niches for this year in this article. The key to ranking on the search engines is picking a broad niche, drilling down into a less competitive niche, starting small, and working your way up. Once you build your domain authority, you’ll be able to compete in the broader topics.

The Best SEO Niches for Blogs and Websites in 2023

I’ve been researching and writing about SEO for over ten years and have found many ways to make money online through blogging. The most popular way is by creating high-quality content that ranks well in Google’s search engine. This can be done for many blogs, such as food, fitness, travel, business, etc.

I used Google Trends and my favorite SEO tool for this list: SEMrush. Using these comprehensive tools, I could find traffic trends, top-ranking websites, and the best SEO niches for blogs.

Here are some of the best niche markets to build your blog and SEO strategy. Using my research tools, I also share the website builder, if available, the domain authority score according to SEMrush (correlates with the backlink profile), and other public data that may provide insight into what works in that niche to rank on Google.

Food Niches

Nowadays, people are more likely to look for recipes or meal ideas than buy groceries. If you’re passionate about cooking, building a site around sharing your favorite recipes will help you get traffic from new visitors and returning readers. While food is a competitive niche, drilling down can help you find search terms with less competition.

If you want to start a website in the food niche, here are some great topics to consider:

Keto Diet Niche

The keto diet blogs are booming because they work so well for weight loss. You can write about how to lose weight using the keto diet, which foods work best when following the keto diet, and other related topics.

The keto diet blogs are booming right now because it works so well for weight loss. You can write about how to lose weight using the keto diet, which foods work best when following the keto diet, and other related topics.

The Diet Doctor is a good example of a Keto Diet Niche Website that ranks high on page one of Google. According to SEMrush, this website has a domain authority of 66 and organically earns more than 1 million visits from the search engine every month (which means earned in, not from ads).

He often ranks in the top 3 positions on Google for Keto, Keto Diet, and Keto Recipes. The website runs on the WordPress website builder.

Low-Carb Diet Niche

Another great topic is low-carb diets. People are always looking for healthier options, and if you can provide them with information about what they should eat to stay healthy while still being able to enjoy their favorite foods, you could see a huge amount of traffic coming from these searches.
Report by SEMrush

Another great topic is low-carb diets. People are always looking for healthier options. If you can provide them with information about what they should eat to stay healthy while still enjoying their favorite foods, you could see huge traffic coming from these searches.

Although a low-carb diet and the keto diet are not necessarily the same thing, Google has also given the authority prize to the Diet Doctor on this one.

Instant Pot Recipes Niche

Instant Pots are becoming increasingly popular, but not everyone knows how to use them. If you know how to cook with an instant pot, you can create a blog post series where you teach others how to use their instant pots. I saw an interview once about a woman who paid off her mortgage based on the profits from her daily crock pot recipe blog.
Report by SEMrush

Instant Pots are becoming increasingly popular, but not everyone knows how to use them. If you know how to cook with an instant pot, you can create a blog post series where you teach others how to use their instant pots.

I saw an interview once about a woman who paid off her mortgage based on the profits from her daily crock pot recipe blog.

Using SEMrush, I was able to perform research for the phrase “Instant pot recipes”. The monthly search volume globally is around 200K. The top keyword phrases for this niche are Instant pot recipes, Instant pot chicken recipes, and easy instant pot recipes.

While this niche doesn’t offer much buyer intent, it can be monetized nicely with display ads.

Amy and Jacky of Pressure Cooker Recipes are my top pick for a niche website in this space done well. I like that they went with "pressure cooker" vs. insta pot for their domain name, bringing in the term instant pot where appropriate. This is also proof that you don't need a target keyword in the domain name to rank well for that term.

Amy and Jacky of Pressure Cooker Recipes are my top pick for a niche website in this space done well. I like that they went with “pressure cooker” vs. insta pot for their domain name, bringing in the term instant pot where appropriate. This is also proof that you don’t need a target keyword in the domain name to rank well for that term.

This food blog is built on WordPress and has a SEMrush AS (authority score) of 56. It gets around 650,000 organic visits from Google each month. Its top pages earn traffic from Keyword rank for terms like Instant Pot rice, Instant Pot recipes, and California roll.

The website is monetized with display ads by Cafemedia food publishers.

Healthy Food Blogs

There are tons of health bloggers out there who are willing to share their knowledge with others. If you can figure out how to combine your love of eating healthy food with your passion for teaching others, you can easily become a top blogger in your niche.

With an authority score of 54, Meaningful Eats earns nearly 300,000 monthly visitors from Google. Focused on gluten-free healthy recipes, the blog tops the Google ranks for terms like gluten-free cookies, gluten-free chocolate chip cookies, and gluten-free meals.

With an authority score of 54, Meaningful Eats earns nearly 300,000 monthly visitors from Google. Focused on gluten-free healthy recipes, the blog tops the Google ranks for terms like gluten-free cookies, gluten-free chocolate chip cookies, and gluten-free meals.

The site is built on WordPress and is monetized with display ads managed by Mediavine.

Paleo Diet Niche

A paleo diet is a great option for those looking for an alternative to the keto diet. You can write about the benefits of the paleo diet, share recipes, and provide tips on how to stick to the diet.

semrush report showing search volume for the term paleo diet.
SEMrush report

Not unlike the Keto and low-carb niche, the Paleo Diet and appropriate recipes make a great food blog niche. While the main keyword “Paleo Diet” would be nearly impossible to rank a new website for due to the keyword difficulty (competition), there are many long-tail keyword phrases that could offer opportunities.

I chose the PaleoDiet.com website for this example, as it has topical authority, and ranks well on Google. It was built on WordPress and is (or was) running WooCommerce, and Mailchimp. This website is using lead magnets to build an email list, which is smart marketing.

I chose the PaleoDiet.com website for this example, as it has topical authority, and ranks well on Google. This website ranks high on Google for terms like Paleo diet, Paleo recipes, and for the question ‘What is the Paleo diet”.

The food blog has more than 700 pages ranking in the top 100 page positions on Google.

It was built on WordPress and is (or was) running WooCommerce, and Mailchimp. This website is using lead magnets to build an email list, which is smart marketing.

I use Mailerlite + Optinmonster on my websites to build an email list from my blogs. While open rates and click rates have declined over the years, email is still a top method for generating recurring visits to the website, and converting affiliate offers.

Veganism

There are many reasons why veganism is a great topic for an SEO blog. For one, it is a growing trend that more and more people are interested in. This means that there is a lot of potential for new vegans to find your blog and learn from your content.

There are many reasons why veganism is a great topic for an SEO blog. For one, it is a growing trend that more and more people are interested in. This means that there is a lot of potential for new vegans to find your blog and learn from your content.
SEMrush Report

Furthermore, veganism is also a very niche topic, which means that there is less competition in the SEO space. This gives you a great opportunity to rank highly for relevant keywords and get in front of your target audience.

Another reason why veganism makes for a great blog topic is that it is a very polarizing issue. People tend to either love it or hate it, which means that there is a lot of potential for debate and discussion on your blog. This can help you attract a loyal following who will keep coming back to your blog for new content.

With more than 10 million (yes million) visitors per month, Love and Lemons is an excellent example of a vegetarian food blog done right.

The website ranks on page one of Google for keywords like healthy breakfast ideas, spaghetti squash recipes, and how long to boil eggs. It was built on WordPress and is monetized with display ads managed by Cafemedia.

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If you need someone to build a food blog for you, talk to my brothers Jeff and Paul Helvin at Ballen Brands. Call 702-917-0755.

Fitness Niches

The fitness niche has grown tremendously since the beginning of the year. People are looking to improve their health and wellness, and if you’re passionate about fitness, then starting a blog may be an easy way to generate passive income. Here are some great topics to choose from:

Bodybuilding

There are a few reasons why bodybuilding may be a good niche to target right now. First, there is a lot of competition in the fitness niche, but most of it is centered around general topics like weight loss or getting in shape. If you focus on bodybuilding specifically, you can differentiate yourself from the competition and attract readers who want to focus on strength.

One example of a website in this niche is Bodybuilding.com. I’m not sure if the website started with that exact match domain name, or purchased it later, but that’s a jackpot domain name for branding and search.

One example of a website in this niche is Bodybuilding.com. I'm not sure if the website started with that exact match domain name, or purchased it later, but that's a jackpot domain name for branding and search.
BodyBuilding.com

While an EMD doesn’t necessarily increase your chances of ranking on Google like it once did, it’s packed with branding benefits.

This website earns nearly 4 million organic visits each month from Google searches and has a whopping authority score of 70. With nearly 5 million backlinks, it’s clearly the authority in the space. 23% of the traffic earned by Google is considered branded. Brand searches appear when someone searches for a brand name rather than a keyword.

Besides the keywords bodybuilding and body builder, this niche website brings in visits from organic google traffic for the phrases: bicep workouts, macro calculator, and shoulder workouts. The website focuses on product sales and memberships.

Crossfit: Crossfit is a popular workout routine that is growing in popularity. Crossfitters are always looking for new information about the sport, and there is a lot of competition among bloggers to be the first to post new content. Additionally, there are many affiliate programs available for Crossfit-related products, making it a lucrative niche for bloggers.

Weight Loss: There are a few reasons why weight loss would be a great blog topic to create right now for SEO purposes. First, obesity is an epidemic in the United States, and people are searching for information on how to lose weight. Second, there are a lot of myths and misinformation out there about weight loss, and people are looking for accurate information

Nutrition: Nutrition is a broad topic, but it’s one that is always in demand. People are always looking for new information about the best foods to eat, what to avoid, and how to make sure they’re getting all the nutrients they need.

Pet Niches

Pets are a huge part of people’s lives, and there are a lot of pet owners out there who are looking for information on how to best care for their pets. If you’re an animal lover, then starting a pet blog may be the perfect way to generate passive income.

Here are some great topics to consider:

Dog Niche

Dogs are one of the most popular pets in the world, and there is a lot of demand for information on how to care for them. If you’re an expert on dogs, then you can easily become a top blogger in this niche.

One way to find a sub-niche in the dog category for a website is to focus on providing information about a specific type of dog. For example, you could focus on German Shepherds, Pit Bulls, or Chihuahuas. This will help you attract a targeted audience who is interested in learning more about that specific breed of dog.

While Dogtime.com has lost a considerable amount of search traffic since 2021, for reasons unknown, it still generates more than 11 million organic visits every month from Google. With an authority score of 70 and nearly 3 million backlinks, it’s earned the topical authority that helps it rank well on Google.

The dog niche website is built on WordPress and ranks on page one of Google for dog breed keywords like Australian Shepherd, French Bulldog, and Cane Corso.

It has more than 6,000 pages ranking in the top 100 positions on Google which goes to show you that content is still king. If you have trouble creating content for your website, check out Jasper, the AI writing assistant. Combined with Surfer SEO, which integrates with Jasper, creating SEO content has never been easier.

Other ideas for dog niche websites are:

  1. Dog training
  2. Dog collars
  3. Dog names

Cats: Cats are another popular pet, and there is a lot of demand for information on how to care for them. If you’re an expert on cats, then you can easily become a top blogger in this niche.

One way to drill down into a smaller niche with more opportunities for a website is to focus on providing information about a specific type of cat. For example, you could focus on Siamese, Persian, or Maine Coon cats. This will help you attract a targeted audience who is interested in learning more about that specific breed of cat.

Reptiles: Reptiles are a less popular pet, but there is still a demand for information on how to care for them. If you’re an expert on reptiles, then you can easily become a top blogger in this niche.

One way to find a lower competition focus in the reptile category for a website is to focus on providing information about a specific type of reptile. For example, you could focus on snakes, lizards, or turtles. This will help you attract a targeted audience who is interested in learning more about that specific type of reptile.

Small Pets: Small pets are a great topic for an SEO blog niche. Why? Because there are so many different types of small pets, from hamsters and gerbils to rabbits and guinea pigs. And each type of pet has its own unique needs when it comes to caring for and feeding.

As a result, there is a lot of information out there on the internet about small pets, making it a great niche for an SEO blog. In addition, small pets are popular in pet ownership, making it a profitable niche as well. So if you’re looking for a great niche for your SEO blog, consider writing about small pets. You’re sure to find a loyal audience of pet lovers who are eager to learn more about their furry friends.

Parenting Niches

Parenting is a huge niche and one that is growing every day. More and more people are becoming parents, and they’re looking for information on how to raise their children. If you’re passionate about parenting, then starting a blog may be the perfect way to generate passive income. Here are some great topics to consider:

Baby Names

Baby names are always in demand, and there are a lot of people who are looking for information on what the most popular names are, what the meaning of certain names is, and how to choose a name for their baby.

BabyNames.com earns more than 100,000 visits each month from Google. It has a domain authority score of 58, and more than 200,000 backlinks. It earns organic traffic for page one ranking keywords like baby names, girl names, and boy names.

The site is monetized with ads managed by She Media and has more than 17,000 pages ranking in the top 100 pages of Google, although the pages aren’t lengthy.

Many baby niches are monetized with dropshipping.

Parenting Tips: Parenting tips are always in demand because there are a lot of new parents who need help. You can write about potty training, sleep training, how to deal with tantrums, and any other topic that would be helpful for new parents.

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Pregnancy: Pregnancy is another great topic to write about because there are a lot of women who are searching for information on how to have a healthy pregnancy, what to expect during pregnancy, and how to prepare for childbirth.

Product Reviews: As a parent, you probably have a lot of experience with different products, and you can share your knowledge with other parents by writing product reviews. You can review anything from baby food to strollers to toys.

Mom Blog: A mom blog is a great way to connect with other mothers and share your parenting experiences. You can write about anything from motherhood to recipes to product reviews.

Dad Blog: A dad blog is a great way to connect with other fathers and share your parenting experiences. You can write about anything from fatherhood to recipes to product reviews.

Solo Parenting: Solo parenting is another great niche to consider because there are a lot of single parents out there who are looking for information and support. You can write about anything from dating as a single parent to co-parenting to raising children on your own.

Adoption: Another popular topic is adoption. Whether they’re considering it themselves or they know someone who is. You can write about anything from the adoption process to what to expect after you adopt.

Foster Care: Foster care is another great niche to start because there are a lot of children in foster care and there are a lot of people who are interested in becoming foster parents. You can write about anything from the foster care system to what to expect as a foster parent.

Health Niches

The health niche is always in demand, and it’s only getting bigger as people are becoming more health-conscious. If you’re passionate about health, then starting a blog may be the perfect way to generate passive income. Here are some great topics to consider:

Diet: Dieting is a huge part of the health niche, and there are a lot of people who are searching for information on how to lose weight, what to eat, and what to avoid.

Exercise: Exercise is another big part of the health niche, and people are always looking for new ways to get in shape. You can write about different types of exercise, how to start an exercise routine, and how to stay motivated.

Nutrition: Nutrition is a broad topic, but it’s one that is always in demand. People are always looking for new information about the best foods to eat, what to avoid, and how to make sure they’re getting all the nutrients they need.

Supplements: Supplements are a big business, and there are a lot of people who are looking for information on which supplements to take and how to use them.

Over 50: There are a number of reasons why a blog specifically for women over 50 would be a good idea for an SEO blog. One reason is that this demographic is often neglected by online marketers. Another reason is that this demographic is growing rapidly, and there is a lot of potential to reach them through a blog. Additionally, this demographic is typically affluent, which means they have the disposable income to spend on products and services.

Beauty Niches

The beauty niche is always popular, and there are a lot of people who are looking for new tips and tricks. If you’re passionate about beauty, then starting a blog may be the perfect way to generate passive income. While the beauty niche is too competitive to blog about as a broad topic, with proper keyword research, and discovering long-tails, there is opportunity. Some sub-niches in beauty are:

Skincare: Skincare is a huge part of the beauty industry, and there are a lot of people who are looking for new tips and tricks. You can write about everything from how to find the right skincare products to how to get rid of acne.

Haircare: Haircare is another popular area of the beauty industry, and people are always looking for new tips and tricks. You can write about everything from how to find the right hair care products to how to get rid of split ends.

DIY Beauty Recipes: There are a lot of people who are interested in making their own beauty products, and there is a lot of information available on the internet. You can write about different recipes, how to make them, and what the benefits are.

Natural Beauty: Natural beauty is becoming more and more popular, and there are a lot of people who are looking for information on how to get the most out of natural products. You can write about different tips and tricks, and how to find the right products for your skin type.

Technology Niches

Technology is always changing, and there are always new products being released. If you’re passionate about technology, then starting a blog may be the perfect way to generate passive income. Here are some great topics to consider:

Product Reviews: There are always new products being released in the technology world, and people are always looking for information on which products to buy and which to avoid. You can write reviews on anything from phones to laptops to software.

How-To Guides: People are always looking for information on how to use different types of technology, and you can write detailed how-to guides that will help them.

News: Technology is always changing, and there are always new products being released. You can write about the latest news in the technology world, and you can even review new products.

Gadgets: Gadgets are always a popular topic, and there are always new gadgets being released. You can write about the latest gadgets, and you can even review new products.

SaaS: Saas is a growing market with a lot of potential. There is already a lot of competition in the SEO space, so it will be important to differentiate yourself from the competition. Take a look at what the competition is doing and try to do something different. For example, you could focus on software that enables teams to work virtually.

Startups: Startups are always a popular topic, and there are always new businesses being created. You can write about different startups, and you can even review new products.

Small Business: Small businesses are the backbone of the economy, and there are always new businesses being created. You can write about different small businesses, and you can even review new products.

Entrepreneurship: There are a number of reasons why entrepreneurship will be a good blog to start for SEO. Firstly, entrepreneurship is one of the most important aspects of the economy, and it is constantly changing. This makes it an interesting topic to write about.

Secondly, there are a lot of entrepreneurs who are looking for information on how to start and grow their businesses. This means that there is a lot of potential traffic to be gained from writing about entrepreneurship.

Thirdly, entrepreneurship is a very popular topic at the moment, so there is a lot of interest in it. Finally, writing about entrepreneurship will help to build your reputation as an expert in the field.

Marketing: Marketing is a broad and diverse field that offers many potential topics for SEO content. Marketing is a growing field, and businesses are increasingly investing in marketing initiatives.

This makes marketing a great field for SEO content writers. For example, you could write about different marketing strategies, how to measure the success of marketing campaigns, or case studies of successful marketing campaigns.

Sales: Sales is a critical part of any business, and it is a field that is constantly changing. You can write about different sales strategies, how to close more deals, or case studies of successful salespeople. For example, a topic cluster based on sales scripts could rank well on Google.

Travel Niches

Travel is a huge industry, and there are always people looking for information on where to go, what to see, and how to save money. If you’re passionate about travel, then starting a blog may be the perfect way to generate passive income. Here are some great topics to consider:

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Budget Travel

Budget travel is always in demand, and there are a lot of people who are looking for ways to travel on a tight budget. You can write about how to find cheap flights, how to find the best deals on hotels, and how to save money on food and souvenirs.

While some travel blogs that I found started in the budget travel niche, they have since grown to focus on all travel, with very little on the budget focus. I did find a website to use in this example, that ranks on Google for phrases like travel budget, how much is a trip to Hawaii, and Thailand trip cost.

https://www.budgetyourtrip.com/search.php
https://www.budgetyourtrip.com/search.php

According to my research on SEMrush, BudgetYourTrip.com has a domain authority score of 55, nearly 150,000 visits organically earned from Google, 120K backlinks, and nearly 14,000 pages ranking in the top 100 positions on Google. It appears to be monetized with Google Adsense display ads.

Family Travel: Family travel is another great niche, and there are a lot of people who are searching for information on how to travel with kids. You can write about how to find family-friendly destinations, how to keep kids entertained on long flights, and how to deal with jet lag.

Adventure Travel: Adventure travel is a growing niche, and there are a lot of people who are looking for information on where to go and what to do. You can write about hiking, camping, bungee jumping, and anything else that people might be interested in.

Solo Travel: Solo travel is a great niche, and there are a lot of people who are looking for information on how to travel alone. You can write about how to find safe destinations, how to meet new people, and how to deal with homesickness.

Van Life: Van life is a popular topic at the moment, and there are a lot of people who are interested in it. You can write about how to live in a van, how to find the best places to park, and how to deal with van maintenance.

House and Home

Tiny Homes: There are a few reasons why tiny homes make for a good SEO niche. Firstly, there’s been a surge in interest in tiny homes in recent years, so there’s a lot of potential for traffic.

Secondly, there isn’t much competition in the tiny home’s space yet, so it’s relatively easy to rank well for relevant keywords. Lastly, people who are interested in tiny homes tend to be very passionate about the topic, which makes them more likely to convert into leads or customers.

Rental Properties: Rental properties can be a great niche for SEO because there’s always demand for them and they offer a lot of potential traffic. Additionally, if you focus on a specific type of rental property, such as apartments, you can target your SEO efforts to rank well for relevant keywords.

Foreclosures: Foreclosures are another niche that offers a lot of potential traffic. People who are interested in foreclosures are typically looking for a deal on a property, so if you can provide helpful information about foreclosures, you may be able to convert a lot of that traffic into leads or customers.

Flipping Houses: Flipping houses is another niche that’s perfect for SEO because there’s always a demand for information on how to do it. Additionally, if you can provide helpful tips and tricks about flipping houses, you may be able to attract a lot of traffic to your website.

Home Decor: Home decor is a great niche for SEO because it’s a broad topic that covers a lot of different subtopics. For example, you could write about home staging, home organization, or even home remodeling. By targeting specific keywords related to home decor, you can attract a lot of traffic to your website.

Home Improvement: Home improvement is another great niche for SEO because it’s a broad topic that covers a lot of different subtopics. For example, you could write about home repairs, home renovations, or even home energy efficiency. By targeting specific keywords related to home improvement, you can attract a lot of traffic to your website.

Gardening: Gardening is a great niche for SEO because it’s a broad topic that covers a lot of different subtopics. For example, you could write about vegetable gardening, flower gardening, or even landscape design. By targeting specific keywords related to gardening, you can attract a lot of traffic to your website.

Living Off The Grid: Living off the grid is a great niche for SEO because it’s a broad topic that covers a lot of different subtopics. For example, you could write about solar power, wind power, or even sustainable living. By targeting specific keywords related to living off the grid, you can attract a lot of traffic to your website.

DIY: DIY is a great niche for SEO because it’s a broad topic that covers a lot of different subtopics. For example, you could write about home improvement, crafts, or even car repairs. By targeting specific keywords related to DIY, you can attract a lot of traffic to your website.

Finance Niches

Forex Trading: Forex trading is another trending topic right at the moment; it’s all about making money by trading currencies. If you’re comfortable with finance, you can create a successful forex trading blog.

Investment Advice: Investment advice can be a great niche if you know what you’re talking about. You can teach others how to invest wisely or provide tips on investing yourself.

Cryptocurrency: Cryptocurrencies such as Bitcoin are becoming increasingly popular, which means there will be plenty of opportunity for anyone willing to get involved. You can create a cryptocurrency blog and provide information on how to trade or invest in Bitcoin and other cryptocurrencies.

Save Money: Saving money is a popular topic, especially in today’s economy. You can help people save money by teaching them how to budget, how to find discounts, or even how to make money.

Make Money: Making money is another popular topic, and there are a lot of ways to do it. You can teach people how to make money online, how to invest in real estate, or even how to start their own business.

E-Commerce Niches

Dropshipping: Dropshipping is a popular eCommerce business model in which you sell products without having to carry any inventory. It can be a great niche for SEO because it’s relatively easy to rank well for relevant keywords.

Shopify: Shopify is a popular eCommerce platform that allows you to set up an online store quickly and easily. It can be a great niche for SEO because there’s always a demand for information on how to use Shopify.

Etsy: Etsy is a popular eCommerce platform that allows you to sell handmade or vintage items. It can be a great niche for SEO because there’s always a demand for information on how to use Etsy.

Amazon FBA: Amazon FBA is a popular eCommerce business model in which you sell products on Amazon. It can be a great niche for SEO because there’s always a demand for information on how to use Amazon FBA.

Top Tips for Finding The Best Niche for SEO

There are a few things to keep in mind when trying to find the best niche for SEO:

1. Find a niche that’s trending: You’ll have an easier time ranking well for relevant keywords if you choose a niche that’s currently trending.

2. Find a niche with low competition: Competition can be fierce in some niches, so it’s important to choose one that you can realistically compete in.

3. Find a niche with high search volume: You’ll want to choose a niche that people are actually searching for information on. Otherwise, you won’t get much traffic to your website.

4. Find a niche with high commercial value: If people are willing to spend money in your niche, that’s a good sign that it’s a profitable niche.

5. Find a niche you’re passionate about: It’s important to choose a niche you’re interested in so that you’ll enjoy writing about it. Otherwise, you’ll quickly get bored and give up.

Hopefully, these tips will help you find the best niche for SEO. If you need more help, feel free to contact me and I’ll be happy to help you out. Good luck!

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