10 Zapier Alternatives/Competitors to Boost Your Automation

Zapier is undisputedly the automation trendsetter. You can connect almost every tool with each other and build a complex web of dataflows with the help of multiple zaps. So, why would anyone need to seek a replacement or alternative to Zapier?

10 Zapier Alternatives/Competitors to Boost Your Automation
10 Zapier Alternatives/Competitors to Boost Your Automation

Since you’re reading this, then you will most likely have one of the many reasons to do this. The most common ones are price and functionality.

Depending on your usage, Zapier’s pricing can become expensive, especially as your automation needs scale. So, it makes sense to search for a solution with similar functionality but for less money.

Functionality is actually the second reason to browse Zapier competitors. Each zap is an event-driven automation. But you may look for scheduled flows for reporting, or require a built-in data transformation, and other advanced automation features. With this in mind, I’ve collected 10 noticeable Zapier alternatives for different purposes. Let’s dive in!

Zapier competitors summed up in a table

Reading through descriptions of each Zapier alternative can be a daunting task. So, you can take a quick glance at their hallmarks in the following table and proceed to the option that caught your eye.

IntegrationsKey features
Coupler.ioFrom $49200+– Data transformation
– Ready-to-use templates
– Data analytics service
IntegratelyFrom $191,000+ – 1-click automation
– User-friendly interface
– Growing list of apps
CeligoOn request1,000+ – Comprehensive integrations
– Scalability 
– Usability and flexibility
Tray.ioOn request600+– Visual workflow editor
– Scalability
– High customizability
Pabbly ConnectFrom $141,000+ – Drag-and-drop builder
– Conditional logic
– Real-time automation
Parabola.ioFrom $80100+ – Visual data flows
– Data transformation 
– Flexibility and scalability
PipedreamFrom $191,300+ – Serverless model
– Prebuilt triggers
– Extensive logging
StitchdataFrom $100200+ – Automatic updates
– Scalability
– In-depth logging
Singer.ioFree100+ – Open-source
– Scalability
– Customizability
WorkatoOn request1,000+ – Workato recipes
– AI-powered assistance
– Enterprise-grade features

Best Zapier alternatives in detail

The following list of Zapier competitors contains awesome products that provide value for specific automation needs. For example, Coupler.io is a solid choice for reporting automation, Integrately will fit a toolset of data analyst who deals with millions of rows of data, and so on. Check out each of the options below and make the right choice according to your needs and goals.

#1. Coupler.io


Let’s start with Coupler.io, a data analytics and automation platform for marketers. Coupler.io and Zapier are competitors, but they target different types of automations. Zapier is a universal solution to automate business processes via event-triggered dataflows.

The primary value of Coupler.io as a Zapier alternative is to automate reporting and analytics. With this solution, you can extract, transform, and load data from multiple apps to spreadsheets, data warehouses, or even data visualization tools. Just pick source and destination apps to connect them.

While zaps are mostly event-based automations, couplers or importers can work both on a schedule or triggered by events. So, your automation will be carried out according to the established frequency, from every month to every 15 minutes. You can also customize the schedule to your liking. If you need to trigger the automation or let the automation trigger external events, use outgoing and incoming webhooks.

In addition to simply transferring data, Coupler.io allows you to perform data transformation on the go. You can add/remove columns, filter data, and make calculations with the records before they reach the destination. So, you can get an analysis-ready report to Looker Studio, Power BI, BigQuery, or other spreadsheets. For the latter, Coupler.io can be also considered as a Sheetgo alternative.

Coupler.io pros and cons

User experience – simple interface in combination with setup wizard allows users to create automations at ease.

Data transformation – you can prepare data for analysis right in the UI before it hits the spreadsheet or table in your destination app. 

Ready-to-use templates – you can not only connect the desired apps but also get the data in the form of a dashboard. 

Data analytics service – you can solve more complex data automation/analytics tasks with the help of Coupler.io experts.
Focus on reporting automation – Coupler.io is an ideal solution for automating reporting and dataflows. However, it’s not as universal as Zapier. So, it won’t be able to satisfy a wider range of automation needs. 

No free tier – Coupler.io does not provide the privilege of a free subscription plan compared to Zapier. As for the rest, the pricing models look similar. 

Coupler.io pricing

Coupler.io offers a 14-day free trial, after which you can choose one of the three subscription plans:

  • Starter at $49 per month
  • Squad at $99 per month
  • Business at $249 per month
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All the plans support all integration and all the valuable features. You can also go beyond the preset plans if your project has custom requirements. Feel free to get an offer in this case.

Coupler.io integrations

Coupler.io focuses on marketing applications for data automation but is not limited to them. So, you can get your data from different advertising tools (Google Ads, Facebook Ads, etc.), CRMs (HubSpot, Pipedrive), and other sources like Google Analytics, Mailchimp, and so on.

The non-marketing apps include finance software (Xero, QuickBooks), project management apps (Jira, Trello), and many others.

The list of destinations includes spreadsheet apps (Google Sheets, Excel), data visualization tools (Looker Studio, Power BI), and BigQuery.

The total number of integrations supported by Coupler.io is over 200. However, every month it gets bigger with every new source or destination added.

#2. Integrately


Integrately is a noteworthy automation platform that you should consider as a Zapier alternative. It provides millions of pre-made automations available with one click. This feature should facilitate a swift integration setup between the desired apps. Integrately’s main value for the user is to improve overall productivity by automating repetitive tasks. However, it can only boast 1,100+ integrations compared to 5,000+ at Zapier.

Why would you go with Integrately over Zapier? One reason is Smart Connect. This feature allows you to set up an automation workflow without actually building it. How is that? When you create a zap, you need to configure the automation from scratch. Integrately has already done most of the setup and you only need to connect accounts. As a result, even users unfamiliar with workflow automation can jump right in and benefit from pre-configured settings. Integrately reduces the time to set up automation and makes it accessible for all, regardless of technical proficiency.

Integrately pros and cons

1-click automation – with a range of pre-built workflows, you don’t need to spend time creating integrations from scratch.

User-friendly interface – non-tech-savvy users won’t have any trouble navigating through the app.
Growing list of apps – Integrately has fewer apps supported than Zapier but still it’s more than enough for many users. And they keep extending their integration list.
Fewer advanced features – Integrately is a young Zapier competitor and hence might lack some advanced features found in more established platforms.

Depth of automation – the back side of preset automations is their granularity or depth. Sometimes it’s better to set up automation from scratch to consider all the details.
Pricing – Integrately pricing is comparable to Zapier, although these apps have different weight status categories. 

Integrately pricing

You can try Integrately for free with their 14-day trial. Then you can choose from one of their 4 subscription plans:

  • Starter at $19 per month
  • Professional at $39 per month
  • Growth at $99 per month
  • Business at $239 per month

Oh, and you can go with a free plan but it’s mostly for personal use.

The difference between subscription plans lies in many factors, including update time, set of features, and supported premium apps.

Integrately integrations

Of 1K+ apps supported by Integrately, there are around 30 premium ones. These include Salesforce, Xero, Shopify, and others. This means that they won’t be available in a Free plan.

As for the rest, the collection of Integrately app integrations is impressive. This includes CRM systems, marketing tools, project management platforms, and many others. You can search for the required app using the search bar. However, I would admit the Integrately website drawback – it does not allow you to filter apps by categories. But it may not be that important for most of the users.

#3. Celigo

Zapier is an iPaaS, and Celigo is claimed to be more than an iPaaS. This advanced integration platform is designed to automate complex business processes across multiple departments in the enterprise. So, you get more than just a task automator to connect individual tasks across apps like Zapier. With Celigo, you obtain an enterprise-grade solution to discover, automate, and optimize every business process.


This Zapier competitor supports different types of integration namely app, data, and B2B. So, you can integrate your SaaS, replicate data between apps using ELT, and create event-drive integrations that trigger external flows. In addition, Celigo provides a marketplace with business process automations (both native and third-party) and prebuilt templates.

Celigo pros and cons

Scalability – Celigo targets enterprise users offering them an opportunity to grow business needs without compromising on performance.

Comprehensive integrations – You get end-to-end business process automation rather than just integrating individual tasks.

Usability and flexibility – Celigor iPaaS is highly customizable to cater to unique business requirements providing a usable drag-and-drop interface.
Learning curve – Considering the comprehensive nature of this Zapier alternative, it will take time for some users to harness its full potential.

Pricing – Since Celigor offers enterprise-grade capabilities, it might be more expensive than tools with a simpler range of functionalities.

Celigo pricing

I mentioned pricing as one of Celigo’s cons mostly because it’s not transparent. There is no dedicated page with information about how much it costs to use this iPaaS. All you know is that you can start with Celigo for free – they offer a 30-day trial. What is next, what subscription plans are offered, and what price range you can count on? This information is probably available upon request.

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Celigo integrations

How many integrations does Celigo provide? The question is not quite correct since this platform offers different types of integrations:

  • Application integrations
  • Data integrations
  • B2B/EDI integrations
  • Event-driven integrations

But if you’re interested in specific apps or software – whether you can integrate it using Celigo, then visit the Celigo integration marketplace. Here you will find all the apps that you can integrate and filter them by category or process. The latter is more interesting since it narrows down your search. You can, for example, choose the Order to Cash process and return Google Shopping, eBay, BigCommerce, and other integrations.

#4. Tray.io

This Zapier competitor is also a formidable force in the realm of integrations for enterprises. Moreover, Tray.io claims to be the best API integration platform for leading enterprises. Maybe this is due to the announced Merlin AI to complete business processes using natural language instructions. Or because of the possibility to configure the most complex workflows and add customized logic for strategic competitive advantage. In any case, Tray.io will give you speed, agility, visibility, and cost savings.


A standout hallmark of the Tray Platform is its visual workflow builder. It allows you to build an entire integration process using a drag-and-drop interface. So, even if you’re a non-technical user, you can design and implement extensive integrations across a vast array of tools and platforms with ease.

Tray.io pros and cons

Visual workflow editor – you can make complex integrations using a drag-and-drop interface.

Scalability – Tray.io focuses on enterprises but it is designed to suit businesses of all sizes, from startups to enterprises.

High customizability – you can adapt Tray.io to fit unique business requirements.
Complexity – Tray is packed with features and this might be overwhelming for users with basic integration needs.

Pricing – it may be priced higher than more basic platforms.

Tray.io pricing

I should get used to the fact that enterprise-grade integration platforms prefer not to reveal their pricing. This was the case with Celigo and this is also with Tray.io. What you should know is that you can start with this Zapier competitor with their free trial that lasts….no information.

But after the trial, you can choose to proceed with one of the three subscription plans:

  • Professional
  • Team
  • Enterprise

However, you’ll need to quote the price per plan separately.

Tray.io integrations

Let’s talk about the Tray.io information that is available for users – integrations or connectors. Tray provides a lot of connectors for different departments (categories) including developers, sales, HR, marketing, and so on. I did not find information about how many connectors are there, but be sure – the number is big enough, most likely over 600 integrations.

In addition, you can benefit from ready-to-use templates for the Tray Platform. These are not the dashboard templates like in Coupler.io but the templates of integrations. For example, if you need to get a Slack notification when a deal in Salesforce is closed, you can get this prebuilt automation right away. There are a lot of such ready-to-go solutions to ease your life.

#5. Pabbly Connect

Pabbly is an online marketing and sales software that stands as a comprehensive business solution. It’s not a Zapier competitor in a broad sense. However, its integration service, Pabbly Connect, competes with Zapier on the ground of app integration and task automation. Pabbly Connect is designed to automate workflows and connect various apps to create streamlined business processes.


The main value of this Zapier alternative is a beautiful and simple workflow builder that requires no coding expertise. You can create advanced multi-step workflows to automate tons of your repetitive tasks. As a result, you can save 1,000+ work hours.

Pabbly Connect pros and cons

One-stop-shop – Pabbly Connect is just a tool for integration while Pabbly offers a range of other tools to cover billing, marketing, and more.

Unlimited options – whichever subscription plan you choose, you’ll get unlimited operations, internal tasks, path routers, premium apps, and app connections.
Pricing – Pabbly Connect is significantly cheaper compared to Zapier.
Integration depth – you may find the depth of specific integrations not as comprehensive as at Zapier or other alternatives.

Pabbly Connect pricing

Pabbly Connect makes the main bet on affordability compared to Zapier. So, if you’re tired of draining money on your running zaps, try Pabbly Connect. They provide a Free plan for 100 tasks every month. This is enough for personal usage but businesses will go with one of the following:

  • Standard at $14 for 12,000 tasks per month
  • Pro at $29 for 24,000 tasks per month
  • Ultimate at $59 for 50,000 tasks per month

You can increase the number of tasks in the Ultimate plan to 3.2M and it will cost you $3838 per month.

What else? If you make a yearly subscription, you’ll get exclusive bonuses with a total value of around $30K! Yeah, this seems to be a good bargain.

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Pabbly Connect integrations

What does Pabbly Connect offer behind the curtain of lucrative pricing? They claim that you can connect 1,000+ applications. The list is really big but they do not have any filters on their website. This means you can only search for the necessary app and can’t check out the categories of those. Nevertheless, Pabbly Connect integrations cover CRMs, ecommerce apps, marketing tools, and many more.

#6. Parabola.io

Parabola is another Zapier competitor that is designed to help users get out of repetitive work and reach their full potential. It does not focus on task-based automation but emphasizes data transformation and workflow automation. So, if you frequently grapple with data across multiple platforms, consider Parabola as a solution to streamline, transform, and connect that data.


At the heart of Parabola lies a visual builder based on a drag-and-drop mechanism. This allows you to tailor intricate data flows and transformations visually. Non-tech-savvy users will definitely appreciate this visual builder.

Another thing that catches the eye is the capability to organize and share your flow. Parabola allows you to document and collaborate on shared processes, centralizing your workflows and templates for the whole team.

Parabola.io pros and cons

Visual data flows – use the drag-and-drop interface to visually map out complex data workflows.

Data transformation – you can not only integrate apps but also benefit from data transformation capabilities.

Flexibility and scalability – Parabola adapts to a wide range of business needs.

Pricing – I’ll cover this part in detail next but pricing looks indefinite so far.

Parabola.io pricing

So, what’s wrong with Parabola pricing. At first glance:

  • You can start with a 14-day free trial
  • There is a Basic free subscription plan for 3 flows

There are also three paid plans: Solo, Team, and Advanced. Solo is available at $80 per month and offers 2 scheduled flows. At the same time, to learn the price of the Team and Advanced plans, you have to schedule a demo with the sales team. So, they look pretty raw and maybe they are under some development or modification at the time of writing. Anyway, more transparency with the pricing would be good.

Parabola.io integrations

The list of Parabola integrations is long enough that it does not fit one web page. It took me 15 pages to reach the end of this list. However, if you fail to find the app you need, you can request it. Parabola can likely connect to it using their API or inbound email steps.

#7. Pipedream

Pipedream is an integration platform but not a traditional iPaaS. It allows you to connect APIs without coding or with code-level control when it’s required. So, this Zapier competitor combines no-code and developer-centric approaches to cater to both non-technical and tech-savvy users. The former can get simple workflows built without coding; the latter can create more complex and custom connections.


The versatility of Pipedream makes it suitable for a broad spectrum of tasks. You can build basic workflows by selecting a trigger like schedule, app events, etc. The platform maintains an intuitive interface to provide a user-friendly experience when creating a workflow. To create code-driven data transformations, Pipedream provides a playground for developers to flex their skills and trigger code in Node.js in response to events. This way, you won’t have any hassle with server management.

Pipedream pros and cons

Serverless model – Pipedream enables users to run code without getting bogged down by server management.

Templates – Pipedream comes with thousands of prebuilt triggers and actions for hundreds of apps that are sufficient for building simple workflows.

Developer and user-friendly – The platform allows you to create custom code-based solutions and remains accessible to non-technical users.

Extensive logging: Provides detailed logs for each workflow, aiding in debugging and monitoring.

Learning curve – The number of features might overwhelm someone new to integrations or coding.

Limited ready-to-use integrations – Pipedream might not have many pre-built integrations while open-ended for developers.

Pipedream pricing

You can start using Pipedream with its free subscription plan designed for individuals and small teams. For larger automation and integration capabilities, you can opt for one of the following options:

  • Basic at $19 per month
  • Advanced at $99 per month
  • Business at $499 per month

Of course, there is also the Pipedream Enterprise subscription for custom requests.

Pipedream integrations

Pipedream supports over 1,300 apps to connect and 1,500+ built-in triggers to run. These range from popular SaaS products like Slack, Google Sheets, and Twitter to web-based utilities like HTTP/S endpoints. Those integrations are no-code of course.

Nevertheless, Pipedream cannot boast the sheer number of pre-built integrations as Zapier or other Zapier alternatives. At the same time, if you haven’t found the integration you want, you can request a custom connection. For analysts, developers, and tech-savvy users, this opens the door to virtually limitless integration possibilities.

#8. Stitch aka Stitchdata

Stitch is an integration platform that allows you to connect to your entire ecosystem. While Zapier targets task-based automation, Stitch or Stitchdata focuses on building ETL workflows. With it, you can consolidate data from various sources and efficiently transfer it to data warehouses, including Amazon Redshift, Google BigQuery, Panoply, and others. So, Stitch can become an invaluable tool for businesses looking to centralize their data for data-driven operations like analytics and reporting.


It may seem that Stitch is a low-code solution but it’s not. This Zapier competitor is rather simple to use and you can set up an integration with just a few clicks. In addition to connecting apps, the platform allows you to orchestrate the data from your sources like setting schedules, turning on notifications, adding multiple destinations, etc. With all the features available, Stitch can become a valuable tool for data-driven decision-making.

Stitchdata pros and cons

User friendliness – The intuitive interface of Stitch allows you to set up and manage data integrations without any trouble.

Scalability – the platform is designed to handle vast volumes of data. It’s adaptable to both small businesses and large enterprises.

Automatic updates – you can configure continual checks for new data to ensure real-time or close-to-real-time data refresh.

Monitoring – Stitch provides in-depth logging for data extractions that is quite useful for debugging.
Narrow focus – Stitch is mostly an ETL solution, making it less versatile than iPaaS competitors.

Pricing model – If you need to orchestrate an extensive amount of data, the cost of the service may significantly escalate. 

Stitchdata pricing

You can try Stitch for free with their trial which lasts 2 weeks (or 14 days as we got used to it). If you like it and want to proceed with the service, you have three options:

  • Standard at $100 per month for 5 million rows. You can increase the volume of data to deal with and hence the price will rise.
  • Advanced at $1250 per month.
  • Premium at $2500 per month

Stitchdata integrations

Stitch supports 10 destinations where you can extract data from 200+ sources. There is no sorting of sources by category but you can search for the necessary ones. It’s also worth mentioning that sources can be of two labels:

  • Stitch-certified (Amazon S3, Google Analytics, etc.) – developed by Stitch
  • Community-supported (Asana, Harvest, Help Scout, etc.) – based on Singer data extraction script.

Since I mentioned Signer.io, then let’s wrap up our list of Zapier alternatives with this option.

#9. Singer.io

Singer.io is a Zapier competitor in terms of automating data flows. However, it’s not a Zapier alternative from the perspective of the target user. The first thing you must know about Signer.io is that it’s a CLI-based tool. So, to use it, you need to have some coding knowledge. You don’t have to be a developer though, since Singer provides a wide range of community-contributed connector scripts:

  • taps – for extracting data
  • targets – for loading data

Developers worldwide contribute by creating custom taps and targets for various data sources since Singer.io is an open-source project. You can use scripts in any combination to move data from any source to any destination: send data between databases, web APIs, files, queues, etc.

Singer.io pros and cons

Open-source – Singer.io is an open-source ETL solution.

Flexibility – you can connect to a wide range of applications, including both SaaS and on-premises applications.

Scalability – you can scale your connectors to handle large volumes of data.

Customizability – With Singer.io, you’re not limited to functions and features. It is highly customizable, so you can tailor your data workflows to your specific needs.
Code-based tool – you need technical expertise and some programming knowledge to use the full potential of the solution.

Not a real iPaaS – Singer is a developer-centric solution without any user-friendly GUI compared to most platforms like Zapier.

Community-based support – the official support is limited and you’ll have to rely more on community contributions.

Singer.io pricing

The best part about Singer.io is that it’s free.

Singer.io integrations

Singer.io supports 100+ source apps. At the same time, the list of taps is ever-growing thanks to its active community. You can extract data from databases SaaS, and many other sources. The destination for the data is limited to 10 destinations including BigQuery, Google Sheets, Magento BI, and others.

#10. Workato.com

Isn’t it weird that I haven’t used the word ‘artificial intelligence’ in the text till this moment? The reason is that neither of the mentioned Zapier alternatives claims to be an AI-driven automation tool. But Workato does.

Workato is a robust enterprise-grade integration platform to automate business processes. It’s not a regular task automation tool. Workato focuses on complex business integrations from IT processes to operations, marketing, HR, and finance. However, the platform targets not only enterprises but growing businesses as well.


Now, let’s mention one of Workato’s standout features – recipes. These are pre-defined automations for business processes. Using Workato recipes simplifies the integration process and speeds up the deployment of automated tasks. In addition, you get AI-driven automation suggestions that will guide you to create an optimal workflow solution.

Workato.com pros and cons

Enterprise-grade features – Workato offers robust functionalities suited for large-scale operations.

Workato recipes – you get customizable pre-defined workflows to speed up the integration process.

AI-powered assistance – you get AI-powered suggestions to deliver the optimized workflow automation strategy.

Versatile integration – Workato is not limited to basic app connections and allows you to facilitate complex business processes.
Pricing – although Workto claims to provide flexible pricing, you need to get a quote on it based on your needs. 

Enterprise-grade nature – Workato is not the right solution for simple needs. If you only require basic task automation, you should opt for another Zapier alternative.

Workato.com pricing

To start with Workato, you have to schedule a demo call on which you’ll need to describe your automation needs. After that, you’ll be offered a pricing model that is the best fit for your business and automation goals.

Workato.com integrations

Workato claims to support over 1,000 business apps to connect. These include CRM tools, project management apps, and other SaaS. However, you won’t find the exact information about the availability of integrations on their website similar to most of the introduced Zapier competitors. So, again, you’ll need to schedule a demo call to learn more about Workato integrations. It’s a regular approach for enterprise-grade requests but it lacks transparency in my opinion.

Is Zapier still the best solution to go with?

Did any of the introduced Zapier competitors cut a figure for you? Well, some tools seem to be noteworthy alternatives like Tray.io. Others look solid as Zapier competitors, for example, Coupler.io with its automations for reporting and analytics.

Zapier as a trendsetter holds high positions although many awesome and actionable tools rip parts of its market pie. The drag-and-drop interface still allows you to create automations, zaps, without any hassle. You don’t need any coding experience to connect your Slack to Google Sheets or build some more advanced automations. The icing on the cake is the number of over 5,000 integrations.

So, let’s recall what Zapier can offer to sum up this selection.

Zapier pros and cons

Wide range of integrations – Zapier has over 5,000 integrations with over 2,000+ apps to automate almost any task.

Usability – Zapier has a drag-and-drop interface to create automations even if you are a non-tech-savvy user.

Multi-step Zaps – you can create complex workflows involving several applications.
Performance – Zapier can be slow for complex automations. You can face this issue when connecting to a lot of apps.

Scalability – compared to some of its competitors, Zapier is not that scalable. If you need to automate a large number of tasks, you may be looking for a better option.

Zapier pricing

Traditionally, you can start using Zapier for free with a 14-day trial. After that, you can choose one of the following subscription plans:

  • Free
  • Starter at $19 per month
  • Professional at $49 per month
  • Team at $69 per month
  • Company at $99 per month

Zapier integrations

It’s easier to name an app that Zapier does not support. The vast list of categories is really impressive: Communication, Productivity, Internet of Things, and many more. So, you can not only connect marketing apps with databases, but go beyond the regular automation and, for example, integrate Amazon Alexa with Google Tasks.

While Zapier is undoubtedly a leader in the automation space, it is not a one-fits-all solution. Besides, the nature of technology and individual business needs are very dynamic. So, today you may be satisfied with your zaps but there is no guarantee that they will be useful for your needs tomorrow.

If you’re looking for a decent Zapier alternative, start off with a set of criteria to make your decision smart. Then make a choice that will boost up your performance and save you time manyfold. Good luck!

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